AG Pro gives you sharp insights, compelling stories, and weekly mind fuel without the fluff. Think of it as your brain’s secret weapon – and our way to keep doing what we do best: cutting the BS and giving you INDEPENDENT real talk that moves the needle.
Mark Eckenrode
Mark Eckenrode is a Certified Master of Guerrilla Marketing raised on comic books, punk rock, and Pepsi. He's also the chief marketing trainer at HomeStomper where AgentGenius readers can learn unconventional methods for winning with social media.
Business Marketing
Increase Your Persuasive Pulling Power in Your Marketing
Marketing is PersuasiveHonestly, how persuasive is your marketing? Are you generating and maintaining the puling power necessary to convert suspects who don't give a damn...
Housing News
Is Social Media a Threat To Your Personal Safety?
By now you're familiar with the Horizon Realty debacle and how a single tweet led to the destruction of their reputation. Obviously, what happens on...
Business Marketing
7 Tips For a More Interesting Real Estate Blog
Your content may be the next best thing but, like most folks, if it's dry and dragging then I won't get past the first...
Business Marketing
4 Strategies To Beat Your Competition
Oftentimes when I ask a Realtor how they plan on differentiating themselves from their competition and do more business I usually get one of two answers: 1) I'll offer better service, or 2) I'll do it for less. One answer is pretty vague, the other is cheating your own pocketbook. Instead, start thinking about these 4 winning strategies...
Business Marketing
Your Real Estate Headlines Revisited
Last week I asked you to submit a few of your blog post headlines for me to look at and see if I could...
Business Marketing
Escape From Headline Hell With A Free Makeover
Last article I wrote about hellish headlines and the importance of crafting attractive blog post titles which led to some really good dicussion in...
Business Marketing
“War, Genocide, And Other Real Estate Scams”
I had just put down a wonderfully written book that kept me turning the pages due in no small part to the cleverly written chapter titles. Then I opened up my feed reader to catch up on some real estate blogs and *blech* uber-crappy blog titles cluttered the screen. How's a real estate blog to survive with dead titles?
Business Marketing
The Hidden Meaning Behind “Add Value”
You'll hear it across all the marketing blogs and in the social media buzz but how often do you really pay attention to it?...