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Mark Story
Mark Story is the Director of New Media for the U.S. Securities and Exchange Commission in Washington, DC. He has worked in the social media space for more than 15 years for global public relations firms, most recently, Fleishman-Hillard. Mark has also served as adjunct faculty at Georgetown University and the University of Maryland. Mark is currently writing a book, "Starting a Career in Social Media" due to be published in 2012.
Social Media
Social Media: being a user doesn’t mean you are a good practitioner
Two case studies outline the difference between a seasoned practitioner and a digital manager who fumbled a crisis, and these situations point out that social media is far more complex than tweeting, and hiring for a social media position is even more complicated.
Social Media
If you love your social media message, set it free – case study
Why this matters for social media
One of the most nauseating phrases ever uttered is “If you love something, set it free... If it comes...
Business Marketing
Social media skill set needed for small to large companies – five tips
Drawing from over 200 client experiences
Although I am in government now, I have worked at the intersection of social media and external communications for...