Marty Martin

Marty Martin is an accomplished SEM/SEO anti-consultant with a broad range of experience working for a wide variety of clientele including colleges and universities, regional and state tourism, government and business. An advocate for business, Marty works hard to share accurate information in a world suddenly overrun with "social media consultants."

SERP website previews – Google’s test crew is at it again

Many users across the Interwebz started noticing a new trend in their Google seach engine results pages (SERPs) today. Is it a sign...

Should You Care About Your Site PageRank™?

First of all, let's clear an oft-confused difference between true PageRank (PR) and what most folks are familiar with: toolbar PageRank (tPR). It's impossible to...

Deep links: why you should care… deeply (I’m on a horse!)

Okay, so the subject is a bit of a red herring, but read on! What is a deep link anyway? Deep linking is when,...

Google caffeine update – is it time to freak out?

If you haven't heard all the buzz, Google recently launched an update to its systems dubbed "Caffeine" (testing started in 2009).  The big question...

The anatomy of a backlink and the value to your website

I've been preaching on backlinks and their value to your website for a few weeks now. And, you're not getting a reprieve this week. I want you to understand how important backlinks are to your search marketing success.

Shanghai another agent’s website for search bliss

The Friendly Takeover With the decline in the real estate markets around the USA, there are many many agents who have made the decision to...

Mr. Rogers’ link neighborhood – should you do a link exchange?

Won't you be my neighbor? Chances are if you've had your real estate website and/or blog up and running for a while, you've received a...

Spy On Your Competitors (Maybe) For Great Backlinks!

Do or do not, there is no try. Hopefully everyone understands (if not, you will shortly) that the major search engines use links from other...