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Rebecca Denison
Rebecca is a passionate UNC graduate, and a biochemist-turned-communications professional, she spends her days as a senior social media analyst at Digitas in Chicago, specialized social media monitoring and measurement best practices. She is continually excited to explore additional facets of digital measurement like traditional Web analytics, search metrics and integrated data models.
Social Media
Social media is a research tool, not a crystal ball
A flawed social media trend
As social media monitoring tools like Radian6 and Crimson Hexagon have become more popular with companies and agencies alike, it...
Social Media
Digital media measurement terms defined
Digital measurement terminology
With the growth of digital and social marketing, there seems to be a proliferation of terms and names for metrics that should...
Business Marketing
Data, data everywhere, but demographics remain extremely elusive
But don't social networks track everything?
It’s not secret that social media users generate a great deal of data. Big data. Take a tweet,...
Social Media
The obsession over social media shares – is quality or quantity better?
Quality over quantity?
We’ve all heard some iteration of the phrase, “it’s the quality, not the quantity, that truly matters.” But do you really...
Social Media
The data analyst of the future: why you’ll want to hire them and how to find one
Astonishing numbers about the impending need
McKinsey & Company released a report about the overwhelming amount of data being created by the Internet, called “Big...
Social Media
Social media measurement – comparing hogwash to tripe won’t help you
The shiny objet du jour
Social media measurement seems to be the shiny object holding everyone’s attention this year. And all sorts of folks...