Business Marketing Can you manage a digital PR strategy on your own? Having a digital PR strategy is crucial in the age of social media, and many suggest getting outside help - can you do it... Larry Alton, ColumnistApril 16, 2024
Business Marketing Is a resume by ChatGPT worth charging for, or too good to be true? One TikToker is going viral promoting a "nonworkaholic" philosophy and advocating for selling a ChatGPT-written resume or language translation. Macie LaCau, Staff WriterApril 15, 2024
Business Marketing Did you know influencer marketing is actually centuries old? (MARKETING) You may roll your eyes at sexy strangers hawking snake oil on social media, but influencer marketing is nothing new... Taylor Leddin, Staff WriterApril 11, 2024
Business Marketing Mortuary workers denied overtime pay despite working the hours This mortuary company owes more than $265k in unpaid overtime wages after failing to keep accurate records and paying in a timely manner. Dawn Brotherton, Senior Staff WriterApril 10, 2024
Business Marketing BBQ joint to pay $56,000 for EEOC sexual harassment lawsuit Sexual harassment cases continue to be pervasive, but so do the consequences, as this barbeque joint is finding out. Dawn Brotherton, Senior Staff WriterApril 3, 2024
Business Marketing Use AI to recruit for jobs instead of taking them There's a lot of controversy around AI and jobs, but according to Dover, AI has a surprisingly robust case for job recruitment. Macie LaCau, Staff WriterApril 3, 2024
Business Marketing Dillard’s pays $70K to settle pregnancy discrimination, retaliation lawsuit This former pregnant employee serves as a lesson in addressing discrimination and complaints promptly, rather than paying down the line. Dawn Brotherton, Senior Staff WriterMarch 27, 2024
Business Marketing How to boost sales with the ‘Blemish Effect’ The Blemish Effect dictates that small, adjacent flaws in a product can make it that much more interesting—is perfection out? Jack Lloyd, Senior Staff WriterMarch 25, 2024
Business Marketing The main factors inhibiting your marketing success Airtable presents the drawbacks of your current marketing strategy and what changes need to be made to make it work efficiently. Macie LaCau, Staff WriterMarch 19, 2024
Business Marketing AI tool can differentiate between human and AI writing (sometimes) The creators of ChatGPT have seen the writing on the wall for their service, and are working on a tool that can detect AI... Jack Lloyd, Senior Staff WriterMarch 18, 2024
Business Marketing What is search forecasting and how can it help your business? Search marketing is one of the most important parts of digital marketing, but have you ever heard of search forecasting? Macie LaCau, Staff WriterMarch 13, 2024
Business Marketing Is the return to the office the next generational divide? The discrepancy between employees about returning to the office continues to draw rifts in the generational divide. April Bingham, Senior Staff WriterMarch 12, 2024
Business Marketing Washington state Subways cooking improper overtime damages The famous sandwich franchise was found by the Department of Labor to owe massive back damages in improperly calculated overtime pay. Dawn Brotherton, Senior Staff WriterMarch 8, 2024
Business Marketing Unjumping the shark: Clarifying Wendy’s ‘dynamic pricing’ Everyone lost their marbles about Wendy's latest announcement about pricing, but the conclusion is not nearly as controversial. April Bingham, Senior Staff WriterFebruary 29, 2024
Business Marketing Sorry, your AI girlfriend is using you for your data It has been revealed, unsurprisingly, that nearly all AI girlfriend apps are collecting your data - how can minglers protect themselves? April Bingham, Senior Staff WriterFebruary 26, 2024
Business Marketing Going quiet: How removal of Tiktok music affects your videos The Universal Music Group has pulled dozens of popular songs and artists from their Tiktok library - how will this affect your videos? April Bingham, Senior Staff WriterFebruary 8, 2024
Business Marketing Doom spending: What it is, and how to be cautious In times of financial hardship, it feels tempting to succumb to doom spending - after all, wouldn't that little treat feel good now? April Bingham, Senior Staff WriterFebruary 6, 2024
Business Marketing 3 considerations when marketing in an era of uncertainty As the end of the COVID tunnel begins to brighten, marketing strategies may shift yet again - here are three thoughts to ponder going... Larry Alton, ColumnistJanuary 29, 2024
Business Marketing 3 ways to win over men through your marketing messages Men are hard enough to buy gifts for, but the male audience can also be hard to target in marketing. Here's our best tips... Larry Alton, ColumnistJanuary 12, 2024
Business Marketing Why more businesses are upgrading with luxury experiences More and more brands are leaning into the luxury experience as we become more used to treating ourselves even in the little things. Macie LaCau, Staff WriterDecember 19, 2023
Business Marketing Study: How do we feel about paying for our social media? With Snapchat being among the latest to offer a paid option, the question has arose: who's willing to pay for their social media and... Khristina Rhead, Staff WriterNovember 9, 2023
Business Marketing Succeeding as a new marketing research analyst professional If you're interested in joining the world of marketing research, these tips can help you set up for success in interviews and beyond. Larry Alton, ColumnistNovember 8, 2023