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Business Marketing

Get insight about potential clients from only their email addresses

A new program allows you to gain demographic insight about your clients from only their email addresses, then helps you market yourself better.

email marketing

email marketing

Want the skinny on your potential clients?

Gathering demographic information and analyzing statistics are a good way to gain deeper insight about your customers. This can be time consuming, however, and you still may not get the information you need to target your customers more effectively.

Birdleaf is a new program that automatically collects and analyzes demographical information on your customers (potential, current, and past) from only their email address.

This allows you to turn a static email list into actionable insights on your customer base. All you need to do to get started is upload your list of emails and Birdleaf immediately gives you insights about your list. These insights can range from current location, company, company size, and job function; to age, gender, interests, and real name. Once you have the insights, Birdleaf takes it one step further, to help your organize and utilize the information.

Get real time intelligence

Everyone has questions about their customers; Birdleaf shows you in real-time who the real people are using your product allowing you to identify trends. It can also automatically group customers based on their profiles, allowing you to send tailored messages.

Birdleaf can also help you increase ROI by knowing what channels work best when acquiring new customers and optimizing your advertising campaigns accordingly.

Super sleuthing to save you time and money

Initially, I thought that the insights offered could be found through other resources, like Google, however this would be quite tiresome if you have a lengthy list of emails. Also, Birdleaf groups customers automatically, and again, if you have a large list, this is going to go a long way to getting your advertising campaigns organized, with minimal effort.

Birdleaf would be great for startups and small businesses that have a list of contacts, but need a bit more information to create more effective marketing campaigns. Even if you are currently using a ROI program, getting more information, just from email addresses, can be a helpful tool to keep in your marketing toolbox.

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Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

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