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Naming or renaming your real estate brokerage, team , or company

Neon real estate sign photo by Chris Griffith, Realtor in Bonita Springs, Florida.

What’s in a name?

There is a great deal of study and science behind naming a business and many real estate firms completely ignore some basic psychology behind a name.

The infographic below outlines how a name should be created, what elements are necessary (or unnecessary), and why “Joseph L. Weinghaarten Junior the Third North Side Real Estate Professionals Team Delta” is a bad choice despite much of the industry choosing less exaggerated versions of this name.


Click to enlarge.

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19 Comments

19 Comments

  1. Artur

    August 6, 2011 at 7:32 pm

    And adding thing like 'integrity' to your name is a bad idea since living up to that standard is somewhat of a problem especially for those who have it in the name, just like listings stating 'this home will go fast' tend to linger on the market the longest.

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