Business Marketing

2020 changed everything, maybe your B2B marketing should change too

(BUSINESS MARKETING) 2020 has changed a lot of the old processes on how businesses operate, so you might need to update a few things including your B2B marketing.

LinkedIn: New retargeting options expand your marketing efforts

(MARKETING) LinkedIn announces new features for targeted advertising across more sites.

Restaurant chains are using COVID to masquerade as indie food pop ups

(BUSINESS MARKETING) Applebee’s and Chuck E. Cheese appear on delivery apps under aliases. Is this a shifty marketing scheme or a legitimate practice?

Restaurants might actually lose money through Grubhub and similar services

(BUSINESS MARKETING) Restaurant owners are asking themselves if third-party food delivery apps are nothing more than a good, old-fashioned shakedown.

TikToks new augmented reality ads seeks new audiences

(BUSINESS MARKETING) TikTok product developers hustle to roll out a new augmented reality brand effect to compete with Snapchat and Instagram.

Bistro owner rewards 1 star reviews to beat Yelps ‘algorithm’ racket

(BUSINESS MARKETING) Botto Bistro Restaurant owner gives absolutely no f***s and recruits negative Yelp reviews for sport. Maybe yelp should be "persuaded" to chill.

Lead generation company mass scrapes emails from LinkedIn

(BUSINESS MARKETING) Lead generation agency, Belkins, develops web application to mass-extract contact info from LinkedIn. How badly do you want leads?

Google podcasts are finally providing valuable information to podcasters

(BUSINESS MARKETING) Important statistics for podcasters are device usage, retention data, and total time listened, and Google if finally giving this info to podcasters.