Business Marketing

Pandora’s unique (and effective) new ad campaign

Pandora Jewelers celebrates the individuality of women. From their beautiful hearts and minds to their incredible talents, strengths, and style.

Veeroll solves the video editing challenge for your ads

Veeroll has launched to make the complicated video editing process simple so you can quickly offer video ads for social in a snap.

ChatPage.io improves lead conversions for any type of company

Converting leads is a tremendous challenge, no matter what you do for a living, but ChatPage.io thinks they have a meaningful solution for you.

Micro-influencers increasingly inspire consumer purchases

When anyone can give an opinion, regardless of how much they know about the subject, the real question becomes “Whose recommendation is authentic and credible?” Enter the micro-influencers.

Do company ethics ACTUALLY affect purchase decisions? [study]

For some corporations, ethics has become a big business. Companies have turned their focus on more than just the bottom line. But does it matter to the consumer?

How are millennials accessing video content, and where should your brand be?

So you've got some video content you're hoping to push on some unsuspecting millennials. Great! Now where do you put it?

Google+ is more popular than you think

Google+ is often joked about as a ghost town, but new data says otherwise. Time to reconsider your social strategy.

Are emojis just for fun, or can they really be used in marketing?

Emojis have taken over the marketing world, with an array of brands using them to resonate with their audiences by using the language consumers speak.