Business Marketing

Business Marketing

Are your customers shelling out cash to block your ads?

Is it really a service or are we just being extorted? Let's look at what ad blocking is all about.
Business Marketing

Porsche’s latest ad might inspire you to bust out a new marketing move

Porsche’s high-visibility ad in April’s edition of FastCo provides an excellent example of how working smarter—not harder—can be the most profitable way to advertise.
Business Marketing

What types of brands are crushing Facebook marketing (by like, a lot)?

Study examines what industries have the highest percentage of Facebook interactions, and how the leading industry compares to the average.
Business Marketing

Consumers are overwhelmed by company emails [report]

Email marketing is the second most effective marketing channel in ecommerce, but it might be worth noting that there is a point where customers say “when.”
Business Marketing

Social networks adding buy buttons, but do consumers actually want them? [study]

Buy buttons on social media can be a boon for small businesses that don’t have the capital or tech power to create their own mobile shopping app. But are consumers even interested?
Business Marketing

How ZMOT can skyrocket your business

In marketing, as well as many other aspects of life, first impressions are everything. Google has an extensive repository of data relating to ZMOT. What is it and why does it matter?
Business Marketing

Lord & Taylor in trouble after hiding relationship with social media influencers

Bloggers required to reveal biz partnerships This past week, Google advised bloggers to disclose relationships when they were talking about products in exchange for freebies....
Business Marketing

So influencer marketing is a thing, but HOW do you find an influencer?

Successfully targeting an audience of likeminded people that follow an influencer because they trust their opinion, share similar interests and often, are inspired by their posts.