Business Marketing

Cheerios branding has become synonymous with that cheerful little bee mascot. So, why would they want to ditch the bee after all this time?

Consumers are motivated by four different aspects when it comes to sharing video content with their friends, make sure you meet at least one to get the proper exposure.

In our advertising-saturated age, influencer marketing is becoming increasingly important. Customers are more likely to buy if a trusted friend, especially one with experience with and/or expertise about the product, recommends it.

Marketing does not always need to be flashy or high tech. Sometimes, all the brand awareness you need can acquired with some cheap auto paint, an ugly truck, and being involved in your community.

It’s an understatement to say that marketers are fighting harder than ever to make sure their brands are relevant. But CEO spending can’t be a matter of just going with whatever has been designated as the “next big thing.”

Facebook has introduced its newest product, Canvas. Available on iOS and Android phones, Canvas is a full-screen immersive advertising product. It was rolled out Thursday as a self-service tool within Power Editor.

Almost reminiscent of Super Bowl commercials, Kohl’s launched a campaign for the Academy Awards that related directly to what the viewers were tuning in for. Commercials featured everyday people celebrating everyday “accomplishments”.

Social network LinkedIn continues to grow its global ad revenues. For 2015 revenue growth is still in the double digits and continue to rise.