Business Marketing

If you’ve been wracking your brain to find the best way to target younger consumers in your business model, wrack no longer, as globalwebindex released a recent report that explains the behavior of those consumers.

Recently, more and more brands and companies are leveraging influencers to drive engagement and awareness, and usage isn’t slowing. Marketers are teaming up with influencers for content creation and promotion.

All marketers should evaluate their strategy. If you’re not currently using any of the above metrics to evaluate the success of your consumer engagement levels or overall marketing strategy, you should start today.

It’s a formula that works for marketing in general; present your product in an appealing, trendy or familiar way, and the consumer will (more likely) believe that it is higher quality. And this grocery store played the ultimate prank.

Newer social ad venues are intriguing marketers. Many senior ad buyers plan to point their advertising dollars to new social media venues in 2016.

If imitation is the fondest form of flattery, then Bill creator Eugeniu Croitoru must be thrilled to no end because Bill, or a reasonable facsimile thereof, is popping up all over the world. Reebok, Square, PizzaHut and more are all following the template. Sigh.

Last week, Coca-Cola ditched their 7-year-old slogan “Open Happiness,” in favor of the fresher “Taste the Feeling.” However, the brand is now “tasting the trolls” instead, because it didn’t take long for the Internet to reinterpret Coca-Cola’s new advertising campaign.

Let’s face it: we’re addicted to technology. A fact which is the focus of Play-Doh’s new ad campaign. The most famous doh company on the planet is having fun with our tech addiction and throwing some shade at the digital world with their new advertisements.