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Public Relations
Public Relations
If a terrorist group adopts your brand’s name, what do you do?
(Public Relations) Isis mobile payments are having quite a time of their name as a terrorist group adopts the same name for their brand. Let's discuss the conundrum.
Opinion Editorials
BioMarin CEO calls terminal cancer patient a “spoiled petulant brat”
BioMarin pharmaceutical continues to astonish, not by their move to refuse a dying cancer patient life-saving treatment, despite the FDA's direct approval to do so, but by their CEO writing aggressive emails laced with insults and condescension. Not advisable to any company, whether in a moment of crisis or not.
Opinion Editorials
BioMarin reveals crisis strategy in callous “reply-all” as patient nears final days
BioMarin continues to be at the center of a crisis management nightmare as they deny a cancer patient a life-saving drug, but their strategy was unveiled as the CEO accidentally hit "reply-all" on an email, including the patient's supporters he is seeking to avoid.
Public Relations
PR crisis in the making at BioMarin Pharmaceutical
Ethics is a principle at the core of crisis management planning for businesses. Of course, there are ethical considerations once a crisis is underway while making such decisions as, "How much proprietary information should we reveal in explaining the cause of this crisis?" But there are also ethical considerations in the preparation for and avoidance of crisis.
Public Relations
What businesses can learn from politicians and jars of poo
After a massive protest at the Texas capitol, public officials are making claims they may or may not be able to back up, teaching all businesses an important lesson.
Public Relations
Food truck employee fired for rage tweeting about a $0 tip
After a large food truck order resulted in a $0 tip, the worker took to the internet to call out the company that failed to tip and has been fired as a result. You can learn from the worker, employer, and customer and protect your brand from this type of mishap.
Public Relations
Teachable moments from 8 public relations snafus
Brands of all sizes make mistakes, and these eight public relations snafus offer several lessons for professionals and business leaders alike.
Public Relations
Disabled man says Delta forced him to crawl across tarmac
Delta airlines is now the subject of a lawsuit that paints an ugly picture of the company's treatment of disabled passengers - will this impact their long term reputation?
Public Relations
Anatomy of Golden Corral’s poor response to viral video
Golden Corral has recently been the victim of a misleading viral video about them, but their response has been lacking at best, missing a valuable branding opportunity.
Public Relations
What everyone should learn from the Taco Bell kerfuffle
Taco Bell had a hard week, but you can learn from their public relations blowup as we take a realistic look at what happened.
Public Relations
Crisis management and public relations are not the same
Not all public relations plans or contracts include crisis management, but many businesses assume they're the same thing - here is how they differ.