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Public Relations
Public Relations
West Fertilizer Plant’s public response to explosion failed
Although federal, state, and local governments are well prepared for disasters, the private sector is not, as proven by the response by the West Fertilizer Plant owners.
Public Relations
ExxonMobil shows brands how to fail during a crisis
ExxonMobil recently had a substantial spill in a neighborhood and they are doing some things well and some things poorly.
Public Relations
4 tips for improving your company’s media relations
Media relations can be complicated, but with these four tips, your brand will be prepared in advance so there is no media outlet you can't handle flawlessly.
Public Relations
9 acceptance speech lessons from Daniel Day-Lewis
When lucky enough to be honored at any ceremony, the first thing anyone should do is research how to give an acceptance speech. We offer 9 lessons from the now famous speech by Daniel Day-Lewis as a shortcut in your research.
Public Relations
Reputation management in the era of distrust
Reputation management today is more challenging than in the past as distrust has set in to the American culture obsessed with communication, but there are ways to safeguard your brand.
Public Relations
Maker’s Mark reverses decision to dilute, misses the mark
Maker's Mark recently announced they would be altering their formula, but fans protested, and they reversed their decision, treating it like a crisis rather than a mistake, and all with little explanation.
Public Relations
Paterno family’s new campaign shows how not to crisis manage
With their new campaign to defend Joe Paterno, his family has taken a path that will likely land them in the crisis management hall of fame for what not to do.
Public Relations
Lance Armstrong, Manti T’eo crises prove value of your own story
Lance Armstrong and Manti T'eo have recently dominated headlines, but the lesson for your own business isn't in crisis management, it's in owning your own story.