Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Snapchat has become a marketer’s dream [stats]

Snapchat has grown in relevance and is no longer just for the teens. Start thinking of how YOU will stand out.

snapchat

snapchat

Snapchat isn’t just for kids anymore

Snapchat has been competing for a relevant foothold in the social media realm, ever since its release four years ago. And although they have close to 200 million monthly users, they’re up against some heavy hitters, especially Facebook, who is constantly evolving, improving, and finding ways to further demand advertiser’s money. In an effort to keep up, Snapchat has worked aggressively to become more visible as a content platform, and decided just last month, to restructure their marketing plan.

bar
Sponsored lenses, QR codes, and product partnerships are just a few of these content efforts, however, advertisers are still skeptical, and aren’t exactly confident Snapchat can stay afloat; especially in such a continuously developing and competitive market. And though the concerns are valid, advertisers and companies alike are overlooking user trends that may very well help Snapchat, reemerge as the competitive content platform they desire.

Huge success with Snapchat stories

According to these trends, 37% of users are creating and/or viewing a story: which is around 55.5 million people. In order to understand the magnitude of that, let’s first discuss Sprite, and the huge success they’ve had with Snapchat stories.

For the first time in Snapchat history, they partnered with Sprite to print 15 different codes on various cans in Brazil; the codes gave consumers the chance to connect and watch celebrities’ stories, and in just a few days, received over 2 million views. What better way to increase visibility for a company, than to expose your brand to the 55.5 million people who like to watch stories every single day?

A pool of millions of people to tap into

Additionally, 60% use it as a messaging app, 51% to send photos, and 39% to send a video. That’s a possible 90 million people to target with a well crafted messaging campaign, 76.5 million for a captivating photo campaign and 58.5 million for brand heavy videos; all amazing sample sizes to target.

Advertisement. Scroll to continue reading.

However, what do these numbers mean to entrepreneurs and small businesses everywhere? Because unfortunately, not many of us can afford to invest the same amount of money for a Snapchat campaign, that a $56.1-billion-dollar company like Coca Cola did. But, have no fear, the answers are in those amazing, aforementioned numbers.

As we all know, a fraction of a very large number, is still a large number. So, receiving a small fraction of total users (a quarter of almost 200 million, is at least 37,000 people) to watch a short video, or photo, with your brand in it; can catapult your business from a local, word-of-mouth type of business, to an easily recognizable, marketing savvy company.

How to take advantage of the platform

Put together a short video, that’s either really funny, evokes emotion, or is just flat out obnoxious, whichever is consistent with your brand’s culture, as long as it’s captivating. Once you have a cool video, you can then experience the magic that can happen when Facebook, Twitter, or Instagram has a love child with Snapchat.

After you have your video or photo made, you can actually save it from the Snapchat app directly to your device. From there you can post it on your Instagram along with hashtags, user tags, and other brand increasing features; you can do the same on twitter and Facebook, to increase visibility. The magic is endless!

#Snapchat

Advertisement. Scroll to continue reading.
Written By

Lauren Flanigan is a Staff Writer at The American Genius, hailing from the windy hills of Cincinnati, with a degree in Marketing from the University of Cincinnati. She has escaped the hills, and currently resides in Atlanta, where you can almost always find her camping at a Starbucks strategizing on how to take over the world.

Click to comment

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Social Media

(SOCIAL MEDIA) As holiday shopping draws near, Snapchat offers helpful tips to help business owners make use of their advertising and branding tools.

Business Marketing

(MARKETING) Businesses are pulling ad spends from Facebook following "Stop Hate for Profit" social media campaign, and Snapchat and Pinterest are profiting from it.

Tech News

(TECH NEWS) Apple has announced the iPhone 12 Pro’s LiDAR scanner that will take AR to a whole new level, and Snapchat is already...

Business Marketing

(BUSINESS MARKETING) Snapchat released a report that shows some useful insights for future video content creation.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.