5 ways to show your customers appreciation
Without your customers, a business is nothing, yet so many opportunities to show them appreciation are overlooked by brands every day.
Showing them that they matter than that you really do care is critical to repeat business and referrals, so what are some ways you could be showing your customers that they are valuable and important?
Kabbage, the leading online provider of working capital for small businesses, offers five tips on showing your customer love this Valentine’s Day:
1. Create a Customer Loyalty Program
Give loyal customers coupons and discounts to express your gratitude to them. Loyalty programs can include special perks, gift certificates, discounts like frequent buyer’s cards and point cards. Loyalty programs are an extremely memorable way to express how much your customers mean to you because it gives an added reward, making your clients feel valued while also giving them incentives to come back again.
For small businesses loyal customers are critical, and your current customer base is your best source of business, so reward them for all they do for you.
2. Highlight Your Customers
Featuring one of your customers every week or month by posting information about how they use your products and services on your social media platforms makes them feel loved and admired. This is a great way to recognize all the work your customers do to keep you in business and the reach out to those consumers and let them know how much their business means to you.
Openly expressing your gratitude towards your customers is one of the best ways to build a positive merchant-client relationship. Highlighting your customers can also help build a culture or community around your business and keep your customers involved.
3. Reward Customer Referrals
Rewarding customers who send new clients your way is a great way to get new business and show your customers how much you care about them and appreciate all they do for you. By offering discounts or gifts for referrals, you keep your clients happy, and you keep them coming back and talking about your small business to all of their friends.
Think about rewarding both the customer who did the referring and the new client, as this gives them both incentives to keep spreading the word about your business.
4. Get To Know Your Customer
Customers like to feel special and known. It makes them feel comfortable and trusting. By getting to know your customers through social media or spending time with them while they are in your store, you can build a solid merchant-consumer relationship that makes the customer feel important. By getting to know your clients better, you can personalize their experience and open the communication pathway to learn more about their needs.
Your customer is the base of your business, so understanding them and knowing who they are will help drive sales and build a loyal and happy consumer base. This is a good way to keep your customers involved with your business, and have them care about you back.
5. Give Back Through Customer Service
Interact with your customers by playing an active role in their experience with your product or service. You can do this by teaching your customers how to best use your products with blog posts of video posts or by answering their questions with direct and honest feedback. The most important thing about customer service is that your are reaching out to meet the needs of your consumers, so ask your customers what they want and then give it to them.
By doing so, you show your clients that you truly care about their wants and needs.
Outdo your competitors
Kabbage.com notes, “By getting to know your customers better, you can create an overall better experience that fits them like no other business does. Showing your clients some love and appreciation is a great way to give back to them and turn them into loyal customers. As a small business owner you should always be showing your customers loves because by focusing on your customer relationships you can help your business grow exponentially. You already have the advantage of being close to your consumer base, so connect with your customers now!”
How to stop reeking of desperation when you job hunt
(CAREER) Hunting for a job can come with infinite pressures and rejection, sometimes you just want it to be over – here’s how to avoid reeking of desperation.
Whether you were one of the millions of people who quit their job this year in The Great Resignation or you’ve been unemployed since the pandemic began, when you’re looking for work, it can feel hopeless after a while. Just like that student in class who raises their hand at every question, you don’t want to come across as desperate, “pick me, pick me!” Money might be tight. You want to be eager, but you don’t want to be so anxious that you sabotage your job search.
Right now, job seekers have the upper hand, but you want to show off your skills and professionalism, not your neediness.
5 ways you come across as overly desperate for a job:
- Applying for multiple positions at the same company. Employers want you to be a fit for a particular job. Instead, tell the hiring manager that you’re open to other positions that might be a good fit.
- Checking in with the hiring manager too much. Follow up after an interview, but don’t keep checking in. If they have news, they’ll share it.
- Talking about how much you need a job. Don’t bring up your personal issues in an interview. Stay focused on why you are the best person for the job.
- Being willing to accept any offer. You should negotiate and go to bat for yourself when you get an offer. Explain why you’re worth more money because you probably are.
- Forgetting to ask questions about the bigger picture. You don’t want to be so eager to impress that you don’t think about the company culture and perks. You might be desperate, but getting into a job that doesn’t fit your needs and personality won’t help your situation.
Desperation can make you appear to be in the clearance bin at the store. Sure, you may get something for a great price, but will you actually be able to fully use it when you get it home? As a job seeker, you want to be the premium brand on the shelf. Maybe not every buyer (employer) can appreciate you or even afford you, but when the right one comes along, it’s a good fit.
Employers want team members who will be assets for their company. Your job search needs to start with a strong resume and impressive cover letter. Instead of going for quantity, choose job openings for quality, where you can bring something to the table for the company.
Ask a Manager’s Alison Green has some great resources for getting a job, including a free guide to preparing for interviews. Practice interviewing. Make a great first impression. Know that there is a job out there for you.
Study: Employers are inadvertently punishing women that suffer from Endo
(BUSINESS NEWS) A new study reveals the widespread impact of Endo (Endometriosis) in the workforce as well as the entire economy. Change must be made. Quickly.
Women still face many barriers in their career. It’s been more than half a century since federal law addressed gender discrimination in the workplace, but it still occurs. Whether it’s lack of access to training, an inability to speak up, or pay inequality, it’s all wrong. Sadly, a new study identifies another potential barrier to a woman’s career path – endometriosis.
What is endometriosis?
The Office on Women’s Health (OWH) reports that “endometriosis happens when tissue similar to the lining of the uterus (womb) grows outside the uterus.”
Endo, as its often called, causes varying levels of pain, often chronic pain in the lower back and pelvis. The tissue outside the uterus grows in areas where it can cause even more problems by blocking fallopian tubes and forming scar tissue. There is no cure, but there are some treatment options that can work.
Endo affects about 11% of American women who are ages 15 to 44. Despite the fact that the American Journal of Obstetrics & Gynecology describes endometriosis as “nothing short of a public health emergency,” data suggests that about 60% of endo cases go undiagnosed.
I repeat: 60% of endo cases go undiagnosed.
More than 6 million American women are living with the symptoms of endo without knowing the cause or having the capability to manage their symptoms.
Endometriosis was once considered a career woman’s disease, but a two-year-long study from Finland shows that the disease shapes a woman’s career, not the other way around.
Women with endo take 10 or more sick days than women without endo. They also use more disability days. Other studies support these findings. A 2011 analysis reported that women with endo could lose almost 11 hours of work each week because their endo made it difficult to complete tasks. One US study estimated that women with endo experience more sick days each year, up to 20.
These women often have a lower annual salary and slower salary growth.
How can employers address endometriosis in the workplace?
It’s difficult enough to discuss any type of health problem at work, let alone one that relates to menstruation. Employers have a big problem just dealing with short-term illnesses. It’s hard when a key employee is out for one or two weeks from a surgery. Long-term chronic illnesses, especially those that are invisible, are challenging in the workplace.
Most workplace cultures aren’t designed for people with chronic conditions or disabilities.
It’s going to take a major shift in thinking to deal with endometriosis in the workplace.
Endo isn’t painful period cramps. It’s a serious condition without a cure. Employees who are dealing with endo may be battling intense pain or fatigue. Yes, work needs to get done, but when people are living with a chronic condition, they need accommodations.
Endometriosis may be a woman’s disease, but it does impact the entire economy. One study found that endo had a similar economic burden to that of heart disease or diabetes. Most employers would not think twice about a man who needed extra time to deal with coronary disease, but women often don’t get that consideration, regardless of the condition.
Women with endo aren’t incapable or shirking their duties. They may just need to deal with their pain to stay focused at work. Let’s drop the stigma and help accommodate women who deal with endo.
Everyone should have an interview escape plan
(BUSINESS NEWS) A job interview should be a place to ask about qualifications but sometimes things can go south – here’s how to escape when they do.
“So, why did you move from Utah to Austin?” the interviewer asked over the phone.
The question felt a little out of place in the job interview, but I gave my standard answer about wanting a fresh scene. I’d just graduated college and was looking to break into the Austin market. But the interviewer wasn’t done.
“But why Austin?” he insisted, “There can’t be that many Mormons here.”
My stomach curled. This was a job interview – I’d expected to discuss my qualifications for the position and express my interest in the company. Instead, I began to answer more and more invasive questions about my personal life and religion. The whole ordeal left me very uncomfortable, but because I was young and desperate, I put up with it. In fact, I even went back for a second interview!
At the time, I thought I had to put up with that sort of treatment. Only recently have I realized that the interview was extremely unprofessional and it wasn’t something I should have felt obligated to endure.
And I’m not the only one with a bad interview story. Slate ran an article sharing others’ terrible experiences, which ranged from having their purse inspected to being trapped in a 45 minute presentation! No doubt, this is just the tip of the iceberg when it comes to mistreatment by potential employers.
So, why do we put up with it?
Well, sometimes people just don’t know better. Maybe, like I was, they’re young or inexperienced. In these cases, these sorts of situations seem like they could just be the norm. There’s also the obvious power dynamic: you might need a job, but the potential employers probably don’t need you.
While there might be times you have to grit your teeth and bear it, it’s also worth remembering that a bad interview scenario often means bad working conditions later on down the line. After all, if your employers don’t respect you during the interview stage, it’s likely the disrespect will continue when you’re hired.
Once you’ve identified an interview is bad news, though, how do you walk out? Politely. As tempting as it is to make a scene, you probably don’t want to go burning bridges. Instead, excuse yourself by thanking your interviewers, wishing them well and asserting that you have realized the business wouldn’t be a good fit.
Your time, as well as your comfort, are important! If your gut is telling you something is wrong, it probably is. It isn’t easy, but if a job interview is crossing the line, you’re well within your rights to leave. Better to cut your losses early.
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