Connect with us

Business News

5 ways to show your customers love this season

(Business News) Customers are the lifeblood of every business, and ’tis the season to think about love and appreciation, so are you showing customers enough love?

Published

on

love

love

5 ways to show your customers appreciation

Without your customers, a business is nothing, yet so many opportunities to show them appreciation are overlooked by brands every day.

Showing them that they matter than that you really do care is critical to repeat business and referrals, so what are some ways you could be showing your customers that they are valuable and important?

bar
Kabbage, the leading online provider of working capital for small businesses, offers five tips on showing your customer love this Valentine’s Day:

1. Create a Customer Loyalty Program

Give loyal customers coupons and discounts to express your gratitude to them. Loyalty programs can include special perks, gift certificates, discounts like frequent buyer’s cards and point cards. Loyalty programs are an extremely memorable way to express how much your customers mean to you because it gives an added reward, making your clients feel valued while also giving them incentives to come back again.

For small businesses loyal customers are critical, and your current customer base is your best source of business, so reward them for all they do for you.

2. Highlight Your Customers

Featuring one of your customers every week or month by posting information about how they use your products and services on your social media platforms makes them feel loved and admired. This is a great way to recognize all the work your customers do to keep you in business and the reach out to those consumers and let them know how much their business means to you.

Openly expressing your gratitude towards your customers is one of the best ways to build a positive merchant-client relationship. Highlighting your customers can also help build a culture or community around your business and keep your customers involved.

3. Reward Customer Referrals

Rewarding customers who send new clients your way is a great way to get new business and show your customers how much you care about them and appreciate all they do for you. By offering discounts or gifts for referrals, you keep your clients happy, and you keep them coming back and talking about your small business to all of their friends.

Think about rewarding both the customer who did the referring and the new client, as this gives them both incentives to keep spreading the word about your business.

4. Get To Know Your Customer

Customers like to feel special and known. It makes them feel comfortable and trusting. By getting to know your customers through social media or spending time with them while they are in your store, you can build a solid merchant-consumer relationship that makes the customer feel important. By getting to know your clients better, you can personalize their experience and open the communication pathway to learn more about their needs.

Your customer is the base of your business, so understanding them and knowing who they are will help drive sales and build a loyal and happy consumer base. This is a good way to keep your customers involved with your business, and have them care about you back.

5. Give Back Through Customer Service

Interact with your customers by playing an active role in their experience with your product or service. You can do this by teaching your customers how to best use your products with blog posts of video posts or by answering their questions with direct and honest feedback. The most important thing about customer service is that your are reaching out to meet the needs of your consumers, so ask your customers what they want and then give it to them.

By doing so, you show your clients that you truly care about their wants and needs.

Outdo your competitors

Kabbage.com notes, “By getting to know your customers better, you can create an overall better experience that fits them like no other business does. Showing your clients some love and appreciation is a great way to give back to them and turn them into loyal customers. As a small business owner you should always be showing your customers loves because by focusing on your customer relationships you can help your business grow exponentially. You already have the advantage of being close to your consumer base, so connect with your customers now!”

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

Business News

Why a well-crafted rejection email can save your brand, and your time

(BUSINESS NEWS) Job hunting is exhausting on both sides, and rejection sucks, but crafting a genuine, helpful rejection email can help ease the process for everyone.

Published

on

Woman sitting at computer with fingers steepled, awaiting a rejection email or any response from HR at all.

Nobody likes to hear “no” for an answer when applying for jobs. But even fewer people like to be left in the dark, wondering what happened.

On the employer side, taking on a new hire is a time-consuming process. And like a box of chocolates, you never know what you’re going to get when you put out ads for a position. So once you find the right person for the role, it’s tempting to move along without further ado.

Benn Rosales, the CEO and co-founder of American Genius, offers an example of why that is a very bad call.

Imagine a hypothetical candidate for a job opening at Coca Cola – someone who’s particularly interested in the job, because they grew up as a big Coke fan. If they get no response to their application at all, despite being qualified and sending follow-up emails, their personal opinion of the brand is sure to sour.

“Do you know how much effort and dollars advertising and marketing spent to make [them] a fan over all of those years, and this is how it ends?” Rosales explains. This person has come away from their experience thinking “Bleep you, I’ll have tea.”

To avoid this issue, crafting a warm and helpful rejection email is the perfect place to start. If you need inspiration, the hiring consultants at Dover recently compiled a list of 36 top-quality rejection emails, taken from companies that know how to say “no” gracefully: Apple, Facebook, Google, NPR, and more.

Here’s a few takeaways from that list to keep in mind when constructing a rejection email of your own…

Include details about their resume to show they were duly considered. This shows candidates that their time, interests, and experience are all valued, particularly with candidates who came close to making the cut or have a lot of future promise.

Keep their information on file, and let them know this rejection only means “not right now.” That way, next time you need to make a hire, you will have a handy list of people to call who you know have an interest in working for you and relevant skills.

Provide some feedback, such as common reasons why applicants may not succeed in your particular application process.

And be nice! A lack of courtesy can ruin a person’s impression of your brand, whether they are a customer or not. Keep in mind, that impression can be blasted on social media as well. If your rejections are alienating, you’re sabotaging your business.

Any good business owner knows how much the details matter.

Incorporating an empathetic rejection process is an often-overlooked opportunity to humanize your business and build a positive relationship with your community, particularly when impersonal online applications have become the norm.

And if nothing else, this simple courtesy will prevent your inbox from filling up with circle-backs and follow-up emails once you’ve made your decision.

Continue Reading

Business News

Are Gen Z more fickle in their shopping, or do brands just need to keep up?

(BUSINESS NEWS) As the world keep changing, brands and businesses have to change along with it. Some say Gen Z is fickle, but others say it is the nature of change.

Published

on

Gen Z woman shopping outside on a laptop.

We all know that if you stop adapting to the world around you, you’re going to be left behind. A recently published article decided to point out that the “fickle” Gen Z generation are liable to leave a poor digitally run site and never return. Now of course we’ve got some statistics here… They did do some kind of due diligence.

This generation, whose life has been online from almost day one, puts high stakes on their experiences online. It is how they interact with the world. It’s keyed into their self-worth and their livelihoods, for some. You want to sell online, get your shit together.

They have little to no tolerance for anything untoward. 80% of Gen Zers reported that they are willing to try new brands since the pandemic. Brand loyalty, based on in-person interaction, is almost a thing of the past. When brands are moved from around the world at the touch of your fingertips there’s nothing to stop you. If a company screws up an order, or doesn’t get back to you? Why should you stick with them? When it comes to these issues, 38% of Gen Zers say they only give a brand 1 second chance to fix things. Three-quarters of the surveyed responded saying that they’ll gladly find another retailer if the store is just out of stock.

This study goes even further though and discusses not just those interactions but also the platforms themselves. If a website isn’t easy to navigate, why should I use it? Why should I spend my time when I can flit to another and get exactly what I need instead of getting frustrated? There isn’t a single company in the world that shouldn’t take their webpage development seriously. It’s the new face of their company and brand. How they show that face is what will determine if they are a Rembrandt or a toddlers noodle art.

The new age of online shopping has been blasted into the atmosphere by the pandemic. Online shopping has boosted far and above expected numbers for obvious reasons. When the majority of your populace is told to stay home. What else are they going to do? Brands that have been around for decades have gone out of business because they didn’t change to an online format either. Keep moving forward.

Now as a side note here, as someone who falls only just outside the Gen Z zone the articles description of fickle is pompous. The stories I’ve heard of baby boomers getting waiters fired, or boycotting stores because of a certain shopkeeper are just as fickle and pointed. Nothing has changed in the people, just how they interact with the world. Trying to single out a single generation based on how the world has changed is a shallow view of the world.

Continue Reading

Business News

Chasing Clubhouse success? How the audio chat room trend affects products

(BUSINESS NEWS) It is inevitable that when a new successful trend comes along, other companies will try to make lightning strike twice. Will the audio chat room catch on?

Published

on

Smiling woman seated in dark room illuminated by lamp and phone light, participating in audio chat room.

Businesses are always about the hot new thing. People are the always looking for the easiest dollar with the least amount of effort these days. It tends to lead to products that are shoddy and horribly maintained with the least amount of flexibility in pleasing their customers. However, you also have to look at the customer base for this as well. You follow where the money is because that’s where its being spent. It’s like a merry-go-round, constantly chasing the next thing. And the latest of these is the audio chat room.

During the pandemic the entire world saw an eruption of social audio investments. Silicon Valley has gone crazy with this new endeavor. On the 18th of April this year, Clubhouse said it closed on some new funding, which was valued at $4 billion for a live audio app. This thing is still in beta without a single penny of revenue!

The list of other companies who have pursued new audio suites (either through purchase or creation) include:

  • Facebook
  • Spotify
  • Twitter
  • Discord
  • Apple

This whole new audio fad is still in its infancy. These social media and tech giants are all jumping headlong into it with who knows how much forethought. A number of them have their own issues to deal with, but they’ve put things aside to try and grab these audio chat room coattails that are running by. It’s a mix of feelings about the situation honestly. They are trying to survive and keep their customers.

If a competitor creates this new capability and they stay stagnant then they lose customers. If they do this however without dealing with their current issues then they could also lose people. It’s an interesting catch 22 for people out there. Which group do you fall in? Are you antsy for a new toy or are you waiting for one of these lovely sites to fix a problem? It’s another day in capitalism.

Continue Reading

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!