BrightNest’s big first quarter move
Last fall, AGBeat introduced you to BrightNest, a budding startup seeking to “redefine home maintenance,” the company says as it offers home care tips, weekly reminders to users and step-by-step instructions for home maintenance. “Think of us as the owner’s manual for the American Dream.”
We were so impressed with their offering and potential for rapid growth, they were named a 60 Genius Brand to watch in 2012, noting “The AGBeat team is pretty savvy about home maintenance, but we have all learned a lot from the BrightNest tips and if we love the look, feel and content they produce, we know consumers do as well. Watch for BrightNest to go mainstream and get some serious funding in 2012.”
Here were are in 2012, and BrightNest is making a huge, brilliant and logical move with their “BrightNest Professional” launch, giving real estate and mortgage professionals tools to “effortlessly stay in touch with their clients” through a weekly emailer and customized dashboard providing tools and tips to keep their homes in shape.
Once professionals upload their basic branding and give BrightNest gift subscriptions to clients, BrightNest Professional does the work of engaging homeowners weekly with customized tasks, money-saving tips and expert advice for their home’s most critical needs.
Realtors rely on word of mouth
“Word-of-mouth still reigns supreme when it comes to generating business for real estate professionals,” said Allen Shulman, chief executive officer of BrightNest. “BrightNest Professional is a gift with more value and staying power than a bottle of wine and it allows real estate pros to easily keep their name and brand in front of clients long after the deal is done.”
“For me, BrightNest is an incredibly easy way to attract new clients and build loyalty among my existing ones,” said Mark Kinslow II, a real estate agent with Coldwell Banker Southeast Metro. “It’s a simple way to stay in touch with clients year-round, and give them valuable expert advice that can help maintain or even improve their home’s value and make it a better, safer and happier place to live.”
Designed for real estate agents, mortgage brokers, insurance agents and others in the real estate industry, BrightNest Professional lets subscribers give up to 2,000 BrightNest gift subscriptions for $30 per month or $300 annually. Each BrightNest gift includes an online dashboard where homeowners can find customized home maintenance tasks, search optional tasks or add their own to do’s. Homeowners can track their home’s health and history, and get reminders through a weekly email digest that is co-branded with the real estate professional’s logo, contact and social media information.
“Real estate professionals wear a lot of hats. So, we created BrightNest Professional with the mindset that simplicity rules,” said Shulman. “After real estate professionals send out the initial invitation to clients, we maintain the relationship for them from that point forward. This allows them to build long-term relationships and generate leads without sacrificing quality.”
AGBeat readers can try out the consumer side of the site by visiting BrightNest.com and using invite code “AGBeat” for access.