Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business News

IKEA Paper Shop: stationary, journals, gift wrap to launch

The IKEA Paper Shop has landed on shelves in Europe, and if it does well, will hop the pond, but how does an environmentally conscious brand reconcile their creating paper products?

ikea paper shop

ikea paper shop

IKEA Paper Shop line launches abroad

IKEA has branched out into the world of paper products with their new Paper Shop. The line includes gift bags, wrapping paper, paper clips, boxes, notebooks, cards, etc. In partnership with another Swedish company, Kollo, IKEA is staying true to its simple contemporary style, focusing primarily on bright patterns and colors in this particular product line.

The shop recently launched in select stores in Europe, and if the trial runs fare well, all stores will see the addition. Thus far, stores in Britain and Sweden have received positive feedback from its customers.

Enthusiasm surrounds the launch

As someone who loves to write… and highlight, wrap, pack, organize, clip, and file… I absolutely CANNOT wait for this to hit the United States. The pictures show products that are unbelievably clean, fresh, and bright. Hopefully, the paper products will be like all of their other stuff… stylish and cheap (just the way I like it), the main reasons I am not able to pull myself away. Good thing there isn’t one in my city. But, ahem, there should be.

Seeing as how they’re broadening their product line, this is an opportunity to see if IKEA’s marketing strategy holds up. The company pays careful attention to their unique style, while still keeping the cost down. This has been due to slim packaging, and assemble-it-yourself products.

Advertisement. Scroll to continue reading.

Since the company boasts itself on its lack of environmental impact, it’s a wonder how they plan to manufacture the paper goods. According to The Economist, “IKEA presents itself as a green company with a social mission. Mikael Ohlsson, Chief Executive of IKEA, boasts of its charitable work and its aim to use only renewable energy.”

Either way, the successful company has struck a cord with its audience and has legions of dedicated followers. The new Paper Shop gives people something to put on that desk they purchased, and self-assembled, from IKEA.
























Written By

Tasha Salinas is a staff writer at The American Genius, holding a Bachelor of Arts in Mass Communications and Journalism from Northeastern University. She is an info geek who reads, talks, & thinks way too much. You don't want to know how long it took her to write this bio.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business News

Are you asking the wrong questions? A Human Resources expert discusses the best and worst questions asked during candidates interviews.


This week on AG Live we dive into some fascinating changes in the tech and business worlds.

Business News

(BUSINESS) What do you need to think about and explore if you want to apply for a Board of Directors? Here's a quick rundown...

Business News

(BUSINESS NEWS) It's unfortunate that sexual harassment still exists in the modern-day, but we have easier access to resources to curb this behavior.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.