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Volvo vows to end car fatalities by 2020

Volvo is a brand known for safety and now they are making a bold claim: their design will be so flawless by 2020 that no one will die in their cars ever again.

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Volvo continues their safety legacy

Technology seems to be improving every single day. From 360 video to better safety features, technology is playing an important role in our daily lives. Our cars are no exception. The innovation of advanced safety features like roll over stability control, back up cameras, advanced air bag deployment, and even air brake systems, all do their part in making our driving experiences more safe and secure.

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Volvo wants to take this features one step further. Known for their innovations in safety and design, Volvo has boldly stated that by 2020 no one will be killed in a Volvo car or SUV. Of course there are always things you cannot plan for: drunk driving, insane stunts, and general human error, but outside of this, Volvo has promised to keep you safe while driving.

A big, bold statement

According to CNN, Lex Kerssemakers, CEO of Volvo Cars, North America, states,“if you meet Swedish engineers, they’re pretty genuine. They don’t say things when they don’t believe in it.” This way seem like a bold statement (and it is), however according to the Insurance Institure for Highway Safety, there are already nine vehicle models in which no one in the U.S has died in the last four years. Amazing, right? The Volvo XC90 is among those vehicles.

Emergency crash systems, like automatic braking, have reduced head-on and rear-end crashes significantly (up to 14% according to the Institute for Highway Safety). Approximately 20% of automobile models carry the auto-braking feature and this number is expected to increase. A sensor and camera mounted to the front of the vehicle can detect other cars, pedestrians, animals, and large debris; sending a signal to the car to begin the automatic braking procedure.

More plans for an autonomous car

This is not the only technology Volvo plans to implement, however; Volvo plans to continue develop for the fully autonomous car. “With the development of full autonomy, we are going to push the limits of automotive safety because if you make a fully autonomous vehicle you have to think through everything that potentially can happen with a car,” states Volvo safety engineer Erik Coelingh.

A few of the things they are considering integrating into the autonomous care are: adaptive cruise control, auto lane keeping assist, collision avoidance, pedestrian detection, and large animal detection. Adaptive cruise control uses radar and other sensors to detect vehicles on the road ahead. Just like manual cruise control, you set a maximum speed and your car will maintain a safe following distance by itself (operating the gas and brake).

Safety improves as tech improves

Auto lane keeping assist is pretty self-explanatory: cameras detect the lane and help to keep you there. Collision avoidance is what we touched on above: radar and camera detect obstacles and let you know about them (auto-braking, for instance). Pedestrian and large animal detection works in the same manner: obstructions and potential dangers are detected and then the car will help you avoid them.

As technology advances, so does safety. If all of these features can be effectively integrated in Volvo’s 2020 prototype, it may set the standard for other brands in the automotive industry. It also begs the question: if technology and safety are advancing in the automotive industry, what will be next?

#Volvo2020

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

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Ending a dismal year, Samsung says goodbye to CEO

(BUSINESS NEWS) Following a tumultuous year, Samsung now must face their CEO, Kwon Oh-hyun, stepping down.

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Among exploding phones, recalled washing machines and an indicted former chairman, Samsung has had a rough year. Just as they start to get back on track, they have one more crisis to deal with.

Kwon Oh-hyun, Samsung CEO, has officially announced his departure.

In a letter to the employees, Kwon announced his plans to leave the company by March of next year. His words touch on all of the typical sentiments, like that he “had been thinking long and hard about (leaving) for quite some time,” and that he wants to “move on to the next chapter in his life.”

What Kwon doesn’t make clear are his exact reasons for leaving.

He mentions that Samsung is in an “unprecedented crisis inside and out,” without sharing any specifics. Via his own words, Samsung needs to reshape their company to keep up with the ever-changing IT industry.

Kwon believes that young, fresh leadership could be the answer that Samsung needs.

Though Kwon’s departure may seem like another hit for the company, it could be a new chapter for Samsung as well.

And it is a change they desperately need. Recently, Samsung has made the headlines with scandal after scandal.

Earlier this year, Jay Y. Lee, former Vice chairman, was found guilty on multiple charges of bribery. The charge, which Lee is now serving five years in prison for, also resulted in the impeachment of South Korean President Park Geun-hye.

Samsung also lived through two major recalls this year. They officially took the Galaxy Note 7 off of the market after various accusations of batteries overheating led to fires.

Samsung also recalled 2.8 million washing machines because their “violent vibrations” caused some users to be injured.

Major scandals like these are enough for any company to flop. However, Samsung is still in the game. Kwon’s letter calls for the company to start anew, which is exactly what they need to do to stay afloat.

Of course, creating devices that do not cause injuries and fires will be a start. In addition, new leadership will keep the company relevant and hopefully, revive their reputation.

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Business News

Identity-protecting roller stamps are a must for any office

(BUSINESS NEWS) Your identity is one of the most valuable things, that’s why Guard Your ID has created a stamp for when shredders won’t work.

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ID stamp

The massive Equifax hack made nearly everyone feel vulnerable, but the truth is that every day we knowingly engage in activity that puts our privacy at risk.

Just think of how many times you give up your telephone number when signing up for a new magazine subscription. Or the numerous times you thoughtlessly threw away mail containing confidential information.

There are so many opportunities to accidentally reveal private information but luckily, there are an equal number of ways to prevent it. Though you may think that identity theft could never happen to you, it’s better to be safe than sorry.

Of the various tools invented to help you protect your identity, one of the newest is actually very simple. The company Guard Your ID has recently introduced privacy protection rollers and stamps. These gadgets are simple, quick and effective to help shield your identity on virtually anything.

The oil-based ink works on both glossy and non-glossy surfaces without smearing or rubbing off. These stamps work by creating an encrypted pattern which makes text unreadable.

Though shredding is another effective way to protect your identity, the rollers and stamps are more environmentally friendly. At some centers, shredded paper cannot be accepted as recyclable material. In addition, you can stamp more things that you can shred.

For example, you may want to cover up a label on a prescription bottle. The protection stamps are more versatile than shredding, and also more cost effective.

An Identity Protection Stamp can be purchased for under $20 and has a shelf life of 2-3 years. A wide format roller is also available for larger surfaces. In addition, refillable ink can be bought for the wide rollers.

It may seem like a nuisance to start stamping every label, bank statement and mail that contains any piece of private information on it, but in the end, it may be worth it. Just think of how much time you will spend freezing your accounts and recovering your identity if it is stolen.

It may seem silly, but today even a simple stamp goes a long way in protecting your identity.

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Zuckerberg used VR to highlight hurricane Maria destruction

(BUSINESS NEWS) Mark Zuckerberg tapped into his Occulus VR conference abilities to highlight the damage Hurricane Maria did to Puerto Rico.

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We know at this point that Puerto Rico was devastated by Hurricane Maria, but it can be difficult to understand the true extent of the damage without being there. We’ve seen some images and some video but Mark Zuckerberg is taking it to another level.

In a new partnership with the Red Cross, Zuck is taking to virtual reality to assist relief efforts.

In a presentation from Facebook’s Silicon Valley headquarters, Zuckerberg took Facebook users on a 360-degree tour of the hurricane destroyed island, using a combination of artificial intelligence and satellite imagery to determine areas with the most significant need.

Explaining his use of technology and its purpose, Zuckerberg said, “We use artificial intelligence to build what we call ‘population maps’ so you can look at satellite imagery of an area and get a sense of where it is that people actually live and the density of different places and where there’s infrastructure going to in those places. That’s going to help the Red Cross figure out where people are who need help.”

He also went through Facebook’s plans to restore internet connectivity on the island, which has been struggling to get power and resources back after the category 3 hurricane slammed the island with 125 mile per hour winds last month.

Zuckerberg said his company has already sent employees to the island to investigate damage and get networks working properly.

Speaking on the importance of internet and its integral role in the island’s ability to communicate domestically and abroad, he said, “When you are in the middle of a disaster like this, it’s really important that people have access to the internet. But it’s also important so that when relief workers go down there, they can coordinate with each other and know where people need help.”

There has been a bit of blowback from the VR tour though. A few of Zuck’s critics are calling him “tone deaf” saying that having the avatar chit-chat in front of flooded and destroyed home made it seem like he was cashing in on a natural disaster to plug his Occulus brand.

While his intentions were probably in the right spot, no matter how it came off, this is the first time that VR has been used for disaster coverage and we’re sure it won’t be the last.

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