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Volvo vows to end car fatalities by 2020

Volvo is a brand known for safety and now they are making a bold claim: their design will be so flawless by 2020 that no one will die in their cars ever again.



Volvo continues their safety legacy

Technology seems to be improving every single day. From 360 video to better safety features, technology is playing an important role in our daily lives. Our cars are no exception. The innovation of advanced safety features like roll over stability control, back up cameras, advanced air bag deployment, and even air brake systems, all do their part in making our driving experiences more safe and secure.

Volvo wants to take this features one step further. Known for their innovations in safety and design, Volvo has boldly stated that by 2020 no one will be killed in a Volvo car or SUV. Of course there are always things you cannot plan for: drunk driving, insane stunts, and general human error, but outside of this, Volvo has promised to keep you safe while driving.

A big, bold statement

According to CNN, Lex Kerssemakers, CEO of Volvo Cars, North America, states,“if you meet Swedish engineers, they’re pretty genuine. They don’t say things when they don’t believe in it.” This way seem like a bold statement (and it is), however according to the Insurance Institure for Highway Safety, there are already nine vehicle models in which no one in the U.S has died in the last four years. Amazing, right? The Volvo XC90 is among those vehicles.

Emergency crash systems, like automatic braking, have reduced head-on and rear-end crashes significantly (up to 14% according to the Institute for Highway Safety). Approximately 20% of automobile models carry the auto-braking feature and this number is expected to increase. A sensor and camera mounted to the front of the vehicle can detect other cars, pedestrians, animals, and large debris; sending a signal to the car to begin the automatic braking procedure.

More plans for an autonomous car

This is not the only technology Volvo plans to implement, however; Volvo plans to continue develop for the fully autonomous car. “With the development of full autonomy, we are going to push the limits of automotive safety because if you make a fully autonomous vehicle you have to think through everything that potentially can happen with a car,” states Volvo safety engineer Erik Coelingh.

A few of the things they are considering integrating into the autonomous care are: adaptive cruise control, auto lane keeping assist, collision avoidance, pedestrian detection, and large animal detection. Adaptive cruise control uses radar and other sensors to detect vehicles on the road ahead. Just like manual cruise control, you set a maximum speed and your car will maintain a safe following distance by itself (operating the gas and brake).

Safety improves as tech improves

Auto lane keeping assist is pretty self-explanatory: cameras detect the lane and help to keep you there. Collision avoidance is what we touched on above: radar and camera detect obstacles and let you know about them (auto-braking, for instance). Pedestrian and large animal detection works in the same manner: obstructions and potential dangers are detected and then the car will help you avoid them.

As technology advances, so does safety. If all of these features can be effectively integrated in Volvo’s 2020 prototype, it may set the standard for other brands in the automotive industry. It also begs the question: if technology and safety are advancing in the automotive industry, what will be next?


Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

Business News

Claire’s deep debt may force them into Chapter 11 bankruptcy

(BUSINESS NEWS) Millennial nostalgia reaches peak levels as decades-old jewelry store Claire’s declares bankruptcy.




Poor, sweet Claire’s. The place I got my ears pierced in fifth grade along with countless other tweens over the years. Where nearly all my accessories from age nine to 19 were purchased.

The place I swore to stop shopping because apparently my skin is allergic to every material they use. Looks like losing me as a customer has had a huge impact, because Claire’s is filing for bankruptcy.

Formerly the go-to haven for all things sparkly, cheap, and sold in multipacks, the fashion accessory chain is now suffering the same fate as many other mall-based retailers.

Although inexpensive accessories remain popular, mall foot traffic has slowed significantly enough that Clarie’s and other retailers are suffering from crushing debt.

Claire’s current debt load is $2 billion, with a $60 million interest payment due March 13 of this year. More pressure is added with $1.4 million due to mature next year as well. Their debt load is over 10 times a key measure of their annual earnings.

Filing a Chapter 11 bankruptcy means the decades-old store can remain open while a more formal plan for turnaround is established.

The chain has been around since the early 1970s after a merger. Longtime Claire’s owner Rowland Schaeffer founded Fashion Tress Industries in 1961, which at the time was a worldwide leader in fashion wigs.

By 1973, Schaeffer acquired jewelry chain Claire’s, and renamed the merged companies Claire’s Fashion Accessories. For several decades, the Schaeffer family ran the business, with Rowland’s daughters eventually taking over.

In 2007, Apollo Global Management LLC acquired the business from the Schaeffer family for $3.1 billion. From 2010 to 2013, the company added an additional 350 stores, and had over 2,700 stores globally.

Although the takeover was successful in terms of adding stores, it also added a huge debt to Claire’s, from which it has not been able to recover.

Early in 2017, the company withdrew their initial public offering and continued struggling despite operating over 3,000 stores worldwide.

As part of the Chapter 11 agreement, business control will pass from Apollo Global Management LLC to other lenders.

To stay afloat, they plan on selling merchandise in CVS Pharmacies and Giant Eagle supermarkets in hopes of reaching customers outside of the standard mall habitat Claire’s previously occupied.

So while Claire’s isn’t dead quite yet, you may want to stock up on BFF necklaces and 20-pair earring sets while you still have the chance.

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Business News

Toys ‘R’ Us to close all stores by week’s end?

(BUSINESS NEWS) Toys “R” Us just announced they’re dying, and fast. As in SURPRISE, all their stores might be closed by the end of the week fast.



toys r us

Following on the heels of Claire’s filing Chapter 11, the bankruptcy boogie man took things to the next level with Toys “R” Us, passing their fate along to the grim reaper of retail.

Last September, the toy retail giant filed for bankruptcy. A $3.1 billion loan kept them alive for a while, but so far, lenders haven’t issued a debt restructuring, and no buyers have stepped up.

In January this year, the store announced around 180 of their 880 U.S. locations would be closing, affecting over 4,500 employees. Then in February, another 200 stores got added to the chopping block due to poor performance over the holiday season.

Recent closures began in February, and are expected to take place through mid-April. Oh except that actually all of the United States stores may be closing. This week.

According to anonymous inside sources, Toys ‘R’ Us may end up liquidating their U.S. stores if a deal can’t be reached to settle the debt.

A huge portion of corporate staff will also be laid off. Worldwide, Toys R Us has over 1,600 stores that stock major brands, who are also suffering from this announcement.

Hasbro’s stock fell 3.5 percent last Friday, and Mattel took a 7.0 percent hit. Recent regulatory filings from both companies indicate that Toys ‘R’ Us made up nearly 10 percent of their overall sales.

Spin Master, owner of the crazy popular Hatchimals brand, fell 3.0 percent on the Toronto Stock Exchange. Amazingly, even Lego reported their first sales drop in the last thirteen years.

While Toys R Us closing everything would certainly have an impact on major toy companies, fortunately, several other avenues exist for getting products to customers.

Other major retailers like Walmart and Target will likely see a boost to their toy sales, and local toy stores may fare well with at least one giant competitor slain.

So it’s not like you’re totally out of luck if you want to buy the next new thing. You just probably can’t go to Toys “R” Us anymore.

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Business News

3 educational models that apprenticeships are stumping

(BUSINESS NEWS) Apprenticeships are taking off, and disrupting various sectors, including education – but how?




We’re obsessing over the rapidly growing concept of apprenticeships as a way to accelerate careers and give employers meaningful ways to educate and employ. The internship model is often useless and people leave with little more than having memorized a list of coffee orders. One of the few success stories in the apprenticeship game is Digital Creative Institute (DCI), which is headquartered in Texas right near us.

Have a five minute conversation with anyone at DCI, and you’ll see why they’re leading the apprenticeship movement. I recently asked them about how the model disrupts education – they had so much expertise on the topic, that we asked them to put pen to paper, and boy did they.

Below, in the words of Alexis Bonilla at DCI are the three educational models that apprenticeships are stumping:

“Apprenticeship” is the word on the street right now – the hot topic everyone is talking about. You probably know the basics, but we’re sure you still have a few questions. We’re going to try and answer the big, looming question: How does it compare to more traditional learning platforms?

We recently had a conversation surrounding technologists and the best way for them to learn coding. We explored Master’s Programs, bootcamps/coding schools, and teaching yourself while on the job. Then apprenticeships came up, and we decided to talk to the ones who designed the digital marketing apprenticeship here in Austin – Digital Creative Institute.

To sum it up, an apprenticeship is an educational structure where you work while you learn. A few nights a week you’ll take classes and work on projects and certifications, all while holding down a full-time job in the field you are studying. For a more in-depth look at apprenticeships, check out our article, ‘Apprenticeships: How focused training can jumpstart your career’.

Master’s Programs

For a lot of people, getting your Master’s Degree after graduation seems like the logical next step in their career path. But have you ever compared everything that goes into it to what you get out of it? On average, you spend about $60,000 on Grad School and 2 years in the program. The digital marketing apprenticeship structure is $12,000 and only takes one year. Because you’re in a full time role, apprentices graduate from the program with little or no debt and still earn throughout the year. Apprenticeships require only a fifth of the cost and deliver twice the experience.

You get training from the program, but the most valuable experience is what is acquired in the workplace. That’s the big differentiator. Instead of theoretical career situations, you are really experiencing them, and what makes it even better – it’s with the support of peers, mentors, and career coaches.

Of course the downside to apprenticeships is that there is a lack of recognition that exists in the United States right now compared to the more universal recognition you would get with an MBA. In the apprenticeship structure, that is made up for in the presentation of the portfolio work. Instead of simply presenting a degree to an employer, imagine presenting the prospective employer a presentation on how you created an email marketing campaign, how you solved a broken automation workflow, and how you achieved an impressive coding project. Which is more compelling?

Digital Bootcamps

Bootcamps began in 2012, and since then have grown more than 10x. They started off with about 2,000 enrollments and since then have jumped to around 22,000 in 2017. There’s no arguing that this educational model is on the rise, but we would argue that apprenticeships are preparing to make that same jump.

Bootcamps are quick courses on a specific subject that offer some kind of certificate of completion. They are great for getting overviews and basic knowledge, all while being time sensitive. So if you need a quick informational or refresher course, bootcamps are the way to go.

The benefit to apprenticeships is that you get more relevant and in-depth training for whatever it is that you’re studying. For example, the Digital Creative Institute Digital Marketing Apprenticeship doesn’t just look at marketing automation, email marketing, or web design, it looks at all of it and more. You might think you are going into it wanting to specialize in a certain topic, and then learn about something that is much more well suited to your needs and skill sets.

The average cost and timeline for a coding bootcamp is $11.4k for 3.5 months. The 15 month approach to the apprenticeship allows you to apply learning over a longer period of time, that way you have an even greater opportunity for application and personal transformation. A few weeks for a bootcamp just simply isn’t enough to answer all of your questions – some that you may not even know you have yet!

Apprenticeships have the advantage of situational and experiential learning, whereas bootcamps are limited to the examples the instructor thinks of. And because a majority of bootcamps are online, questions are limited as well. The apprenticeship structure allows for a year of personal development and professional training.

Again, it’s pay and pray vs earn and learn. Pray you paid to get the right resources in a short amount of time, or earn a salary while you invest 15 months into your career.

Teaching Yourself

Why not just teach yourself? It’s all on YouTube. There are millions of articles, infographics, and resources. Why pay for something when you can do it without any help?

Perhaps the greatest resources that apprenticeships offer are mentorship and career coaching. This takes your journey from a limited perspective to an experienced one. Coaching gives you direction and guidance from industry leaders in your field, and that’s really hard to put a price on. Forbes did put a price on it, however, reporting that the mean ROI of career coaching is 7x the initial investment. You gain the value of connections, resources, and lifelong relationships as well.

Just one introduction or opened door could be game-changing for your career and in itself prove the ROI of an apprenticeship. In fact, 70% of people in 2016 say they were hired somewhere where they had a connection. In the apprenticeship structure, you won’t have the same teacher week-by-week. You have industry leaders such as CEO’s, CMO’s, authors, and more teaching you specific sections of the curriculum based on their specialized experience. You present work, ask questions, and most of the time, you stay connected long after the class. You make connections it would have been really hard to make otherwise.

So although there may be a lot of time and money saved in teaching yourself certain skills, having the input of industry leaders, peers, and coaches will always be more valuable. There will be more time and money saved in mistake prevention, and you will be pleasantly surprised at the depth of knowledge and wisdom you gain in carrying out your career path.

Apprenticeships are a new wave of education, skill building, and career preparation. They create a learning environment while maintaining a professional standard. Apprenticeships are changing the way we look at education by seamlessly integrating the world of work and learning.


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