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Wendy’s revamps menu, stores, staff, are you revamping?

Wendy’s revamps, have you?

In recent years, Wendy’s has completely made over their menu with new burgers and salads, fresh cut fries, berry parfaits, fresher ingredients, and even the aesthetics of the menu have changed substantially.

Additionally, the company has remodeled several stores with an ultra modern lounge vibe to keep people inside Wendy’s for longer periods of time. They’ve emphasized a glossy, techy feel with flat screen televisions, leather furniture, varied seating styles, and fireplaces.

The Wendy’s Company has announced plans to build 20 new company operated restaurants and remodel 50 others in America and Canada this year. All of these investments are to build on founder Dave’s “quality is our recipe” mantra.

A harsh decision

Despite all of the fancy salads and flat screen televisions, the company has made the harsh decision to review their entire workforce to make sure their employees match the makeover and will begin re-interviewing all employees, stating they will only retain the best.

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The Wendy’s Company CEO, Emil Brolick emailed the company, noting the upcoming top-to-bottom overhaul, which it has dubbed “Image Activation.”

Not only will they remodel more restaurants, they will be “working to enhance the entire customer experience, including elevated food preparation standards and higher customer service standards,” Brolick said.

To that end, Wendy’s will begin undertaking a “people reboot,” by re-interviewing existing staffs and retaining only “5 star” employees. The interviews will begin at eight locations and expand beyond that this year. The interviews are not restricted to prep staff and counter employees, general and district managers that are under performing will be replaced as well.

Are you revamping?

The Wendy’s company has revitalized their menus, locations and now staff, making some difficult decisions, but what they are doing is insuring their rebrand and remodel is supported by the people charged with the organization. Many companies get a new logo and call it a revamp, but Wendy’s is taking a top-to-bottom approach that involves firing anyone that is not up to snuff. Ouch.

Rather than putting band aids on an old brand, Wendy’s is ripping the band aid off and replacing the entire concept. What are you doing to revamp in 2012? Are you getting new chairs for your office? Is that enough? Are you moving offices? Is that enough? Are you launching a new website and new business cards? Is that enough?

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None of these things is enough if you are not making the decision to look at every single employee you have and asking if they are five star? When you (and Wendy’s) spots dozens of employees that are under-performing, whose fault is it that they are getting cut? Is it yours/Wendy’s for failing to train properly, or is it inevitable that some team members become complacent over time? Rather than an annual review of team members, maybe it is time to look at every angle of your business and invest in the top while shedding the bottom – it’s the hardest approach to take, but with all members of the team functioning at a five star level, your entire company is a five star company.

So what are you going to do?

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.



  1. Precious

    February 12, 2012 at 5:28 pm

    Revamping takes a lot of consideration. Likewise, under performing employees may also be a reflection of a lacking management. Revamping should work both ways an in every aspect of the operation. Cutting jobs is not the key for better performance.

  2. Pingback: Appearances Matter - Danny Franks

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