Opinion Editorials

Unzillowable: why technology still can’t do the job of a real estate pro

Years ago, the term “unzillowable” was coined, and many startups and algorithms have launched since then,but have yet to supplant real estate professionals.

Published

9 years ago

December 7, 2012

Greg Fischer

The “unzillowable” factors of a home

Back in 2006, Joseph Ferrara coined the term “unzillowable.” It represents all of those things about real estate that a piece of software and an algorithm can never capture or consider – traffic noise, smells, the fact your neighbors have a 1963 pickup with no doors up on blocks in the front yard, the cat that persistently jumps the fence to take a dump in your plants, the street light that brutally shines into the master bedroom window. The list is endless.

Fast forward to 2012. While technology has greatly improved the way we communicate and transact real estate, it has yet to substitute the unzillowable aspects of houses, neighborhoods, and lifestyle with a piece of software.

It’s not to say that it hasn’t been attempted. Pricing estimates are better, but only slightly. The technology space is in a rush to commoditize, package, and resell lifestyle. Yet still no score, rating, or website has been able to replace the experience of actually being somewhere.

This truly excites me. Not because I fear technology, but because I love real estate and the intangible things that distinguish a house from a home. To me, the unzillowable is what makes a collection of homes into a community.

The unzillowable makes a collection of homes into a community

See, the traffic noise doesn’t personally bother me, it’s quite soothing. It means I’m home, and I swear I can smell the barbecue smoke from Railhead every time I hit I-30 going east. The smell of slow cooked brisket slices through the city air like sweet perfume.

The A.M. radio still works in that 1963 Chevy next door. Every October, we sit around it and listen to the World Series with a few of our friends. The neighborhood cat sits shotgun and that street light shining in my bedroom gives off just enough light for us to see each other. It never bothered me anyway. I put curtains up.

Rest easy, blogosphere of yesteryear. Technology continues to help us do our job better, but the AVM has not replaced the agent, and a website will never define what it means to live somewhere. A neighborhood is made up of a collection of subjective stories that transcend physical location and time anyway. Communities still have their secrets. It’s a beautiful thing, if you ask me.

Related Topics:AVM real estate editorial Zillow

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Greg Fischer

Greg is the principal owner of Fischer Real Estate Services, a Fort Worth firm specializing in customer value and community enrichment. He's also an MBA at TCU, and a proud member of the Naval Reserves. In his spare time - he sleeps.

37 Comments

AgentSteph

December 7, 2012 at 12:25 pm

Right on.

Reply
- Greg Fischer
  
  December 7, 2012 at 12:59 pm
  
  @AgentSteph Thanks for the love Steph.
  
  Reply
StevePeeleII

December 7, 2012 at 12:26 pm

Couldn’t agree more.

Reply
- Greg Fischer
  
  December 7, 2012 at 1:03 pm
  
  @StevePeeleII Thanks for the Cincinnati support Steve.
  
  Reply
StevePeeleII

December 7, 2012 at 12:26 pm

Couldn’t agree more.

Reply
RichardDeVita

December 7, 2012 at 12:39 pm

Hear here !

Reply
- Greg Fischer
  
  December 7, 2012 at 1:04 pm
  
  @RichardDeVita Thanks for the shout from FL Richard
  
  Reply
  - RichardDeVita
    
    December 7, 2012 at 1:41 pm
    
    @Greg Fischer my pleasure. Well written, hits the nail on the head. Technology is great, we all use it, but, you cannot replace the boots on the ground local knowledge acquired by spending time in a particular neighborhood.
    
    Reply
MattThomson

December 7, 2012 at 1:43 pm

Just over 30% of my business this year is from buyers relocating from out of the state (or country). It’s fascinating how much they can learn using the Internet (Google street view, AVM’s, forums, neighborhood Facebook pages). Yet everyone of them is happy to have those tools and truly grateful to have my perspectives. That cute bridge over the lagoon on Google Maps? Yep, it’s tidal so 12hrs a day it’s not a lagoon, it’s a mud pit. And the bridge…those aren’t Christmas lights, they’re brake lights ’cause it’s bumper to bumper 2x a day.
My clients’ access to technology makes their job and my job much easier. Facetime and Skype allow me to walk through a home with my tablet while they’re 1000’s of miles away and they can really grasp the floor plan, but it’s me showing them how the floors upstairs all squeak or how off the master deck there’s a great view of the water that the agent forgot to put a picture of.
Technology is great. It helps the client and the agent. Doesn’t replace us.
The agent who uses technology WILL replace the agent who doesn’t, however.

Reply
- Greg Fischer
  
  December 8, 2012 at 2:39 pm
  
  @MattThomson excellent points Matt. Technology really helps all of us do a better job. I hope agents stop being scared of it and instead embrace and harness it for its true potential. I also, love all of the low-tech and no-tech opportunities we encounter as real estate pros.
  
  Reply
FischRealEstate

December 7, 2012 at 3:26 pm

@MattThomson thanks for reading and taking the time to comment Matt

Reply
FischRealEstate

December 7, 2012 at 10:07 pm

@micheleserro hey, thanks for the love

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RobertaMurphy

December 7, 2012 at 10:29 pm

And it is up to us, as agents, to make our listings and neighborhoods unzillowable. We present them and live them as no technology can. But through technology, we try–in a way that Zillow cannot.

Reply
- Greg Fischer
  
  December 8, 2012 at 2:42 pm
  
  @RobertaMurphy we are neighborhood ambassadors, and it’s also our job to help clients find their best fit. Technology helps us do this, but ultimately we are all such different people, leading very different lives, and therefore have different experiences in our environments. That’s the wonderful thing about real estate. Your experience as my neighbor might be totally different from mine, and I think that’s pretty cool
  
  Reply
Mark Brian

December 8, 2012 at 11:47 am

Perfect example of unzillowable: Former client emails today about how the zestimate has risen on his home. However the algorithm does not drive over the bridge just around the corner from this property everyday. The algorithm does not know that due to the drought that lake levels have dropped and this “lakefront” home is now about a quarter mile from the water…

Reply
- Greg Fischer
  
  December 8, 2012 at 2:43 pm
  
  @Mark Brian we saw some issues with this in northwest Fort Worth over the last couple of years. It’s unfortunate for the land owners, but agree – very important for potential buyers to understand the ramifications of it. An expert insight on your part
  
  Reply
davidpylyp1

December 8, 2012 at 1:14 pm

With all the listings available to be seen, we are vital to sit through the application and interpretation of all that RAW DATA> You need to understand what the market barometer is; Buyers or Sellers Market and the Temperature of that Listing Is it Hot or Cold. Other wise you never pull the trigger fast enough or struggle to negotiate with Listings that are over priced and don’t get it.

I welcome the new changes I’m able to provide outside the Box solutions. Its the Results that Matter.

David Pylyp
Etobicoke Real Estate Specialist

Reply
- Greg Fischer
  
  December 8, 2012 at 2:48 pm
  
  @davidpylyp1 David, some of the neighborhood nuances are so fascinating here. We are talking about block by block major differentiators based on a variety of factors. Proximity to the interstate, school, east of a certain North/South thru street can all have major impacts on the listings ability to sell quickly. The interesting thing is, these nuances are positive for some, and negative for others.
  
  Reply
SilverySage

December 10, 2012 at 9:55 am

@acummings @Chris_Smth RIGHT ON!

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FischRealEstate

December 10, 2012 at 10:15 am

@Chris_Smth thanks for the mention Chris

Reply
TBoard

December 10, 2012 at 11:48 am

@lauramonroe heck some real estate pros cam’t even do the job of a real estate pro

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- LauraMonroe
  
  December 10, 2012 at 12:30 pm
  
  @TBoard 🙂
  
  Reply
- FischRealEstate
  
  December 10, 2012 at 6:31 pm
  
  @TBoard @LauraMonroe thanks for reading Teresa and Laura
  
  Reply
RenterLobby

December 10, 2012 at 3:00 pm

@narREach @Chris_Smth what great timing for this article. RenterLobby embraces this theory! Launch 2013.

Reply
FischRealEstate

December 10, 2012 at 6:26 pm

@GuaranteedRate thanks for putting this out

Reply
- GuaranteedRate
  
  December 11, 2012 at 5:13 am
  
  @FischRealEstate You’re welcome!
  
  Reply
FischRealEstate

December 10, 2012 at 6:29 pm

@BrandonLCohen thanks Brandon

Reply
- BrandonLCohen
  
  December 10, 2012 at 8:10 pm
  
  @FischRealEstate thank you!
  
  Reply
Roslynw0ztrdge0

December 10, 2012 at 8:01 pm

@BucksCtyRealtor https://t.co/UYEt5qDg

Reply
Brian Hickey

December 11, 2012 at 10:51 am

Chicken or the egg? Aren’t the things that are discovered to be “unzillowable” only evident after being “Zillowed” 🙂

Reply
- Greg Fischer
  
  December 11, 2012 at 11:17 am
  
  @Brian Hickey Brian, I believe not. In my article I describe a few items that people claimed were unzillowable in 2006, things like traffic noise which they claimed couldn’t be considered in an AVM. I took this slant to be a slightly negative one, and so I went on to describe how traffic noise was not a negative item to me, along with some of the other factors, which were actually things I loved about the neighborhood. If we all experience the same neighborhood in different ways, how can we possibly capture the experience in software?
  
  Reply
  - Brian Hickey
    
    December 11, 2012 at 12:16 pm
    
    @Greg Fischer @Brian Hickey Greg,
    I understand your position in your great article and share your thoughts. My point was simply to bring up the fact (what, some 30+million people visit Zillow each month?) that in order to get to the physical attributes of housing a whole bunch of people start at Z, T, R, RE.com etc. (as an example).
    
    No negativity here……….just twisting, turning and trying to provoke some thought 🙂
    
    Thanks,
    
    Reply
Joe Loomer

December 17, 2012 at 10:39 am

I loved this post, Greg. Reminds me of how I typically take buyers off the beaten track to point out the things I love about my own community – pointing out dog parks, sports complexes, museums, libraries, parks, best places to eat, etc…. I consider it part of our agent credo to be an ambassador for our towns.

Navy Chief, Navy Pride

Reply
- Greg Fischer
  
  December 27, 2012 at 5:42 pm
  
  Thanks Joe.
  
  Reply
Tommy Unger

February 23, 2015 at 1:22 pm

It’s not even about “secrets”. It’s merely the fact there are many more factors (or, more precisely, combinations of factors) than there are homes for sale. I’ve worked at Zillow and Redfin and I completely share your sentiments.

Reply
Pingback: How Much Is My House Worth? A Road Map To True Market Value - PropertyCashMoney
Bill Lublin

June 15, 2021 at 5:26 pm

Great article. I miss Joe.

Reply

Opinion Editorials

How to identify and minimize ‘invisible’ work in your organization

(EDITORIAL) Often meaningless, invisible tasks get passed down to interns and women. These go without appreciation or promotion. How can we change that?

Published

2 days ago

May 16, 2022

Delilah Redfield

Women in a meeting around table, inclusion as a part of stopping gender discrimination representing invisible work.

Invisible work, non-promotable tasks, and “volunteer opportunities” (more often volun-told), are an unfortunate reality in the workforce. There are three things every employer should do in relation to these tasks: minimize them, acknowledge them, and distribute them equitably.

Unfortunately, the reality is pretty far from this ideal. Some estimates state up to 75% or more of these time-sucking, minimally career beneficial activities are typically foisted on women in the workplace and are a leading driver behind burnout in female employees. The sinister thing about this is most people are completely blind to these factors; it’s referred to as invisible work for a reason.

Research from Harvard Business Review* found that 44% more requests are presented to women as compared to men for “non-promotable” or volunteer tasks at work. Non-promotable tasks are activities such as planning holiday events, coordinating workplace social activities, and other ‘office housework’ style activities that benefit the office but typically don’t provide career returns on the time invested. The work of the ‘office mom’ often goes unacknowledged or, if she’s lucky, maybe garners some brief lip service. Don’t be that boss that gives someone a 50hr workload task for a 2-second dose of “oh yeah thanks for doing a bajillion hours of work on this thing I will never acknowledge again and won’t help your career.” Yes, that’s a thing. Don’t do it. If you do it, don’t be surprised when you have more vacancies than staff. You brought that on yourself.

There is a lot of top-tier talent out there in the market right now. To be competitive, consider implementing some culture renovations so you can have a more equitable, and therefore more attractive, work culture to retain your top talent.

What we want to do:

Identify and minimize invisible work in your organization
Acknowledge the work that can’t be avoided. Get rid of the blind part.
Distribute the work equitably.

Here is a simple example:

Step 1: Set up a way for staff to anonymously bring things to your attention. Perhaps a comment box. Encourage staff to bring unsung heroes in the office to your attention. Things they wish their peers or they themselves received acknowledgment for.

Step 2: Read them and actually take them seriously. Block out some time on your calendar and give it your full attention.

For the sake of demonstration, let’s say someone leaves a note about how Caroline always tidies up the breakroom at the end of the day and cleans the coffee pot with supplies Caroline brings from home. Now that we have identified a task, we are going to acknowledge it, minimize it, and consider the distribution of labor.

Step 3: Thank Caroline at the team meeting for scrubbing yesterday’s burnt coffee out of the bottom of the pot every day. Don’t gloss over it. Make the acknowledgment mean something. Buy her some chips out of the vending machine or something. The smallest gestures can have the biggest impact when coupled with actual change.

Step 4: Remind your staff to clean up after themselves. Caroline isn’t their mom. If you have to, enforce it.

Step 5: Put it in the office budget to provide adequate cleaning supplies for the break room and review your custodial needs. This isn’t part of Caroline’s job description and she could be putting that energy towards something else. Find the why of the situation and address it.

You might be rolling your eyes at me by now, but the toll of this unpaid invisible work has real costs. According to the 2021 Women in the Workplace Report* the ladies are carrying the team, but getting little to none of the credit. Burnout is real and ringing in at an all-time high across every sector of the economy. To be short, women are sick and tired of getting the raw end of the deal, and after 2 years of pandemic life bringing it into ultra-sharp focus, are doing something about it. In the report, 40% of ladies were considering jumping ship. Data indicates that a lot of them not only manned the lifeboats but landed more lucrative positions than they left. Now is the time to score and then retain top talent. However, it is up to you to make sure you are offering an environment worth working in.

*Note: the studies cited here do not differentiate non-cis-identifying persons. It is usually worse for individuals in the LGBTQIA+ community.

Opinion Editorials

5 secrets to a more productive morning, free of distractions

(EDITORIAL) Productivity is king in the office, but sometimes distractions and other issues slow you down. So what can you do to limit these factors?

Published

6 days ago

May 12, 2022

Larry Alton

Regardless of whether you’re a self-proclaimed morning person or not, more efficient mornings can be catalytic in your daily productivity and output. The only question is, do you know how to make the most of your mornings in the office?

5 Tips for Greater Morning Productivity

In economic terms, productivity is a measure of output as it relates to input. Academics often discuss productivity in terms of a one-acre farm’s ability to produce a specific crop yield, or an auto manufacturing plant’s ability to produce a certain number of vehicles over a period of time. But then there’s productivity in our personal lives.

Your own daily productivity can be defined in a variety of ways. But at the end of the day, it’s about getting the desired results with less time and effort on the input side. And as a business professional, one of the best ways to do this is by optimizing your morning in the office.

Here are a few timely suggestions:

Eliminate All Non-Essential Actions
Spend the next week keeping a log of every single action you take from the moment your eyes open in the morning until you sit down at your desk. It might look something like this:
- Turn off alarm
- Scroll through social media on the phone
- Get out of bed
- Eat breakfast
- Take shower
- Brush teeth
- Walk dog
- Watch news
- Browse favorite websites
- Get in car
- Starbucks drive-thru
- Arrive at office
- Small talk with coworkers
- Sit down at the desk
If you do this over the course of a week, you’ll notice that your behaviors don’t change all that much. There might be some slight deviations, but it’s basically the same pattern.

Now consider how you can eliminate as many points of friction as possible from your routine. [Note from the Editor: This may be an unpopular opinion, but] For example, can you skip social media time? Can you make coffee at home, rather than drive five minutes out of your way to wait in the Starbucks drive-thru line? Just doing these two things alone could result in an additional 30 minutes of productive time in the office.
Reduce Distractions
Distractions kill productivity. They’re like rooftop snipers. As soon as they see any sign of productivity, they put it in their crosshairs and pull the trigger.Ask yourself this: What are my biggest distractions and how can I eliminate them?Popular distractions include social media, SMS, video games, news websites, and email. And while none of these are evil, they zap focus. At the very least, you should shift them to later in the day.
Set Measurable Goals and Action items
It’s hard to have a productive morning if you don’t have a clear understanding of what it means to be productive. Make sure you set measurable goals, create actionable to-do lists, and establish definitive measurements of what it looks like to be efficient. However, don’t get so caught up in the end result that you miss out on true productivity.“There’s a big difference between movement and achievement; while to-do lists guarantee that you feel accomplished in completing tasks, they don’t ensure that you move closer to your ultimate goals,” TonyRobbins.com mentions. “There are many ways to increase your productivity; the key is choosing the ones that are right for you and your ultimate goals.”In other words, set goals that are actually reflective of productivity. In doing so, you’ll adjust your behavior to come in proper alignment with the results you’re seeking.
Try Vagus Nerve Stimulation
Sometimes you just need to block out distractions and focus on the task at hand. There are plenty of ways to shut out interruptions but make sure you’re also simultaneously cuing your mind to be productive. Vagus nerve stimulation is one option for doing both.Vagus nerve stimulation gently targets the body’s vagus nerve to promote balance and relaxation, while simultaneously enhancing focus and output.
Optimize Your Workspace
Makes sure your office workspace is conducive to productivity. This means eliminating clutter, optimizing the ergonomics of your desk, reducing distractions, and using “away” settings on apps and devices to suppress notifications during work time.

Make Productivity a Priority

Never take productivity for granted. The world is full of distractions and your willpower is finite. If you “wing it,” you’ll end up spending more time, energy, and effort, all while getting fewer positive results.

Make productivity a priority – especially during the mornings when your mind is fresh and the troubles of the day have yet to be released in full force. Doing so will change the way you operate, function, and feel. It’ll also enhance tangible results, like income, job status, and the accolades that come along with moving up in your career.

Opinion Editorials

Is the tech industry layoff bloodbath coming or is it already here?

We have large online communities for job seekers, and we can affirm that the layoffs are on the way, but there is a silver lining for all involved…

Published

1 week ago

May 9, 2022

Lani Rosales, COO + News Director

If you were on Twitter at the end of last week, you probably saw a dribble of conversations about layoffs in tech coming, and today, the volume was turned up to 10 on social media. Several founders have said they’re cutting parts of teams and are nixing contractors. We’re about to be in a recession, y’all, and we can ALL feel it coming.

While this has been happening all of this calendar year, a pending recession is kicking the stock market in the teeth (especially in tech), and combined with a slowdown in fundraising, fuel has been added to what was simply kindling, and layoffs are already rapidly escalating.

The next 6-8 weeks is going to be a bloodbath. I'm hearing rumors about a ton of companies preparing to lay off 20-40% of their team https://t.co/R6Ufq6zjXs

— JD Ross (@justindross) May 5, 2022

JD isn’t the only one hearing it, my inbox has slowly been lighting up on this topic. In response, Joshua Baer noted that it’s a great time to scoop up talent. Love or hate him, he’s right.

Good time to add great talent to your team if you are still hiring! https://t.co/NPzwcp09x2

— Joshua Baer ?? (@JoshuaBaer) May 5, 2022

There is a lot of data on tech layoffs, for example, Layoffs.FYI has been tracking meaningfully since COVID began, pulling info from public reports. We expect they’ll be busy for the next few months.

While VC funding in 2021 was at a global high, so far, 2022 has shown a significant slowdown, according to CrunchBase. Many believe valuations are tumified, a bear market is believed to be upon us, and tech firms are struggling to increase profitability, all combining to a bubble about to burst.

As Baer noted, the silver lining is for anyone looking to hire. It’s bad news for anyone about to get a pink slip, but it’s also empowering to know that candidates are still in the driver’s seat in this market and negotiations are still in their favor.

We at AG have communities dedicated completely to job seekers and employers, and have created neutral ground on which they can meet, and they do by the thousands (Austin Digital Jobs and Remote Digital Jobs).

We’re not seeing the “bloodbath” of folks with pink slips in hand yet, BUT today, a dozen mid- to senior- level technologists reached out to me personally that got laid off Monday morning.

With our finger firmly on the tech employment pulse, we agree with the assessment that layoffs are coming.

More on this topic: “Why are tech layoffs coming after such great Q1 earnings?!”