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Gwen Jimmere: An awesome tale of the fight for success

(ENTREPRENEUR NEWS) What makes Gwen Jimmere stand out? What can you learn from her? Her tale will inspire you to take action on your own passion.

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gwen jimmere

A success story

Once upon a time Gwen Jimmere had an idea for a unique hair product.

It would be easy to say that’s all it took. But you know, a lot of entrepreneurs have ideas. The challenge has always been to take the idea and cultivate it.

Starting from scratch

Gwen found herself laid off from her job and soon to be divorced. Not exactly the best combination to conquer the business world. But less than three years later, her company, Naturalicious, has hit the seven-figure mark with a product that’s patent protected and sold around the world.

The lesson to be learned here isn’t that Gwen came up with a unique product.

It’s that she used a variety of resources to get the product from idea-on-paper to physical entity on a shelf.

Along the way Gwen became the first African American woman to hold a U.S. patent for a natural hair care product.

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Small fish in a big pond

Detroit is a city that is made of 82 percent African-American residents and 52 percent women residents, with an annual median household income of $26,000.

Minority entrepreneurs make up 15 percent of businesses and contribute $591 billion in revenue to the economy. To that end, an effort of inclusive innovation and entrepreneurship is growing.

Tale of the tape

There are several organizations that are helping to support minority entrepreneurs in Detroit specifically, in addition to helping entrepreneurs nationally and even on a global scale. Gwen sought out entrepreneurial mentorship and it made all the difference.

For the entrepreneur getting started, the Build Institute offers a very affordable eight-week small business class. Most of the entrepreneurs graduating start a retail, lifestyle or service based businesses. With over 600 graduates, the program has been a success helping entrepreneurs to launch their business.

Pitchproof is another resource and one that Gwen, as co-founder, uses as a forum to mentor up and coming entrepreneurs. She coaches and trains entrepreneurs on how get to capital for their multimillion dollar ideas without going into debt by preparing for, entering and ultimately winning business pitch competitions and attracting equity investments.

Meanwhile, FoodLab Detroit provides business support for food entrepreneurs in Detroit of every background.

TechTown Detroit, on the other hand, is a nonprofit business accelerator and incubator founded by Wayne State University and the Henry Ford Health System. TechTown Detroit has expanded its entrepreneurship support programs into the neighborhoods, while ProsperUS does all of its work in the neighborhoods assisting immigrant and minority entrepreneurs.

Additionally, Bamboo Detroit offers all entrepreneurs a shared space to get their business off the ground and a community in which to grow.

In a sense, the story of Gwen’s success is not necessarily unique. What makes Gwen stand out is her determination, grit, and ability to use a variety of resources to make her product stand out.

#GwenJimmere

Nearly three decades living and working all over the world as a radio and television broadcast journalist in the United States Air Force, Staff Writer, Gary Picariello is now retired from the military and is focused on his writing career.

Business Entrepreneur

How to know when it’s time to go freelance full time

(ENTREPRENEUR) There may come a point when traditional work becomes burdensome. Know how to spot when it is time to go full freelance.

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freelance productivity

Freelancing is often thought of as a mythical concept, something that is almost too good to be true. While it isn’t all about hanging out at home in your pajamas all day, being a freelance is something that is completely possible to be successful – assuming you do your homework.

Recently, a friend of mine who is a licensed esthetician was no longer happy with her position at the salon and spa she worked for. The set hours were becoming a burden, as was having to divvy up appointments between another esthetician within the salon.

She noticed an increasing number of people asking her if she could perform services (eyebrow and lip waxing) from her home, as they preferred not to go into the hectic salon. My friend also found an increase in requests for her to travel to bridal parties for their makeup, rather than the parties coming into the salon.

It was around this time that my friend began to seriously consider becoming a freelance esthetician, rather than a salon employee. After about six months of research and consideration, she decided that this was the best route for her.

Below are the reasons she felt ready to pursue this option, and if they resonate with you, you may be ready for a full time freelance career.

1. She had a number of built-in clients and a list of people she could contact to announce her at-home services. Doing this at the start of one’s career would be very difficult without a contact list and word-of-mouth references, so it’s important to have…

2. …experience! My friend had worked for a number of salons over the years, and had the experience of working with all different types of clients. She also learned what she liked and didn’t like about each salon, which were pieces that factored into her own work-from-home space.

3. Since she had years of experience and had done all of the necessary aforementioned research, she knew what was expected of her and knew that getting a freelance career off the ground wouldn’t be a walk in the park. Operating a freelance career is completely on you, so you have to be 100 percent dedicated to making it work – it won’t just happen for you.

4. Once she began thinking about this idea nonstop and became more excited, she knew it was time to move forward. At first, the “what ifs” were daunting, but became more positive as time went on. If the idea of being a freelancer elicits more smiles than frowns, definitely take the time to consider this option.

5. In addition to the clients she already had, she also had an amazing support system who helped her develop her freelance brand and get her at-home business up and running. Having a solid group of people in your life that will help you is crucial, and any offer for help should be appreciated.

Other things to consider are: do you have enough money saved in case the freelance venture takes longer than planned to take off? If not, maybe stick with the day job until you feel more financially secure.

Jumping into something too quickly can cause you to become overwhelmed and drown in the stress. Make sure you’ve covered every single base before making this leap. Good luck, freelancers!

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Business Entrepreneur

Entrepreneurs’ edge – working quality, not quantity hours

(ENTREPRENEURS) A huge advantage of the entrepreneur life is full control over your day – and using your hours wisely (and creatively) boosts productivity, even if it means sleeping in and staying up late. Think quality, not quantity.

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So often, we hear the phrase “quality, not quantity,” which can be appropriately used to describe ideas we give to our boss or the amount of effort we put into volunteering. The long and short of it is – don’t half-ass something because you think it’s fulfilling the need of “quantity.”

Quality is always so much more important when it comes to output in your job. Like, okay, great, you worked 11 gillion hours this month, but what did you actually accomplish? Did you finish endless busy work and take pictures for social media of how busy you are? Or did you grow your bottom line?

Over the years, we’ve heard a lot about flex hours and more working from home options, but a hot new idea is (you guessed it) quality hours, not quantity hours. Sometimes fitting into that 9-to-5 framework is satisfying the quantity aspect, but are we really being as productive as we should?

Many people argue that we should be working less in order to produce more. Wait, don’t leave, let me explain.

Does it really seem like the best idea to be working when your energy level is in the negatives? Probably not. This opens the door for more mistakes, less engaged work, and less output. If you’re a night owl and your brain fires on all cylinders when the sun has gone down, is it really worth focusing your work energy during the hours that your brain isn’t fully on?

If we work only when we know we’re going to be productive, we can really make the most of our time. Now, don’t get that confused with “sit around and wait for lightning to strike and THEN work,” it means schedule your tasks based on when your mind is typically the most productive.

When are you most productive? In the morning after you’ve had a quick job and some coffee? Or post mid-afternoon when you’re full-on awake? Jonas Downey pondered this question, and said, “I’m usually at my creative peak in the mid-morning and lose steam after lunch, so I shuffle my work accordingly. I do exploratory freeform stuff in the morning, and I save routine tasks (like implementing something I already know how to do) for the afternoon. I also have a rather short attention span, so I take tiny breaks a lot.”

He notes that working just to hit a certain number of hours is counterproductive, because in that time, there are likely to be hours worked when you are not at your best. Click To Tweet

Be honest – do you do your best work when your head is in the clouds, or when you show up to a task, raring to go?

Glorification of the 80 hour work week is dead in most circle, so consider scheduling yourself for times and days that your brain will cooperate with you instead of work against you and force you into menial work that feels like you’re accomplishing tasks!

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Business Entrepreneur

Is this normal (you wonder about your business)?

(ENTREPRENEURIALISM) It can be lonely not being able to openly ask potentially embarrassing questions about your business – there’s a way to do it anonymously…

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Entrepreneurialism is wildly rewarding – you are fully in control of the direction of your company, and you’re solving the world’s problems. But it’s also isolating when you’re not sure if what you’re experiencing is normal.

Sure, there’s Google, news networks (like ours), and professional connections to help you navigate, but sometimes you just want to know if something simple you’re seeing is normal.

Is Instagram Stories really where it’s at? Probably not if you’re a consultant.

Is it normal for an employee to attempt to re-negotiate their salary on their first day? Nope, but how do you keep the desirable employee without being bullied into new terms?

Do all entrepreneurs spend their first year in business as exhausted as a new parent? Sometimes.

You have questions, and together, we can share our experiences.

We have a brand new Facebook Group that is already wildly engaging, active, and you’d be amazed at how selflessly helpful people are – and we invite you to be one of them.

Want to anonymously ask a question about something you’re unsure is normal or not?

Click here to submit your question, and we’ll select as many as possible to discuss in the Facebook Group!

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