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Two simple yet tricky steps to influence people

Every business wants people to do something – buy this, try this, tell people about this. There are two steps to getting people to do what you want them to do, but they can be tricky to execute.

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Getting people to do what we want them to do

Whether it’s in social media, marketing or closing a sale, we all need to get people to do stuff. And after years of being confounded, way before I started my current two businesses, I figured out that like most people, I was making things too complicated.

There is one, and only one, way to get people to do things for you. Every other way there is obeys this underlying strategy. I invite you to think about every single time you’ve ever needed to get someone to do something after reading this, and I challenge you to find some other method.

You can use this method for getting people to share your content.

You can use it to get people at your site to subscribe to your newsletter.

When you follow up with them, you can use it to get them to buy.

One way, two steps, many challenges

There’s only one way. It has two steps:

1- Be in a position to ask them to do something.
2- Ask them to do that thing.

Here’s the rub. That looks fairly easy and straightforward. And to be fair, the second part very much is. But that first part? It’s a doozy.

Because it means that before you need something, you need to be in the position to ask. Which often means getting into that position before you really need something. And that’ll mean having a sincere interest in other people, and consistently showing that connection matters to you, whether it’s a light peer dalliance or a strong, deep friendship.

It also means you have to know who the people are before you ever know them personally, where they hang out, what their needs are, and who can address them, even if it’s not you.

How to overcome the challenges

I’ll give you an example: let’s say you’re having a sale, and you want it to be in all the publications read by the people you want to reach. With poor advance planning, your only resort will be to advertise in that publication, if you have the money, and flat out beg people who run those publications to pay attention to your story.

And by beg, I mean ask nicely, make it as little work as possible (more than a press release, folks), and do your research.

You could make your job so much easier, and more successful with a little foresight. The instant you know what kind of start-up you’ll have or business you’ll start, before you ever make your first dime, start to get to know people in the same field.

Pay attention when companies that seem like they should be competitors partner up on things. Start frequenting spots where customers you want to have are spending time online. Be there. Offer to help a little.

You don’t have to give away your services for free to start gaining a minor kinship with the people you want to serve through your business.

A deeper connection, a more meaningful identity

Already have a business but haven’t started this process? Start right now. Get to know your audience as deeply as you can. Because people care about other people, not some company with stuff to sell them.

You want to be “that lady who helped me ________, so I didn’t have to _______.” You don’t want to be “the owner of SomeCrap LLC”.

This may seem like time poorly invested at first. Not everyone you cater to is the person you’ll get something back from – and it will seem like a labor of love, and nothing more.

Until that day you want to fund that Kickstarter project with a $50,000 goal. And people you didn’t even know were paying attention to you will say “that’s that guy who ________. That’s guy’s awesome. I trust him with my money, and bet those T-shirts will be SWEET. Here’s my money.”

Reaching that goal legitimately

And they’ll tell their friends. And you’ll reach your goal. Because you won’t have to come to them with the energy of “I know I just met you but do this because I’m desperate. Take a gamble that I’m good for it.”

You’ll be able to run the vibe of “you know me. You signed up to my list. I don’t bother you too often or send you a bunch of spam. I know what you’re interested in because I share those interests. I think we can help each other.”

I want to give that guy my money and I’m not even gonna wait for him to ask me.

Non-evil manipulation

Because that’s the other great thing about being a position to ask. Some people will give to you before you ask. It’s almost like manipulation without the evil part.

(Yes, manipulation is a form of asking. Asking by twisting emotions or making it seem like the other person has no choice? Still counts You’re just being a jerk about it.)

No matter where you are in this process of getting people to do stuff for you when the time is right, get in the habit now, of doing for other people what they want done for them. It’ll eventually be your turn, and the payoff, for whatever reason, is in proportion to your level of sincerity.

Tinu Abayomi-Paul is the CEO of Leveraged Promotion and a member of Network Solutions Social web Advisory Board. Her website promotion company specializes in reputation management, and engineering demand generation system for businesses, integrating search, expertise marketing and social media.

Business Entrepreneur

Is this normal (you wonder about your business)?

(ENTREPRENEURIALISM) It can be lonely not being able to openly ask potentially embarrassing questions about your business – there’s a way to do it anonymously…

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Entrepreneurialism is wildly rewarding – you are fully in control of the direction of your company, and you’re solving the world’s problems. But it’s also isolating when you’re not sure if what you’re experiencing is normal.

Sure, there’s Google, news networks (like ours), and professional connections to help you navigate, but sometimes you just want to know if something simple you’re seeing is normal.

Is Instagram Stories really where it’s at? Probably not if you’re a consultant.

Is it normal for an employee to attempt to re-negotiate their salary on their first day? Nope, but how do you keep the desirable employee without being bullied into new terms?

Do all entrepreneurs spend their first year in business as exhausted as a new parent? Sometimes.

You have questions, and together, we can share our experiences.

We have a brand new Facebook Group that is already wildly engaging, active, and you’d be amazed at how selflessly helpful people are – and we invite you to be one of them.

Want to anonymously ask a question about something you’re unsure is normal or not?

Click here to submit your question, and we’ll select as many as possible to discuss in the Facebook Group!

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Business Entrepreneur

Amazon on a collision course with politicians as they strengthen their monopoly

(BUSINESS) E-commerce has come a long way in the last decade, specifically led by Amazon, but are their controlling ways putting them on a collision course with regulators?

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In March, Amazon stopped replenishing weekly purchase orders for tens of thousands of vendors in a move that has stirred up some trouble. The tech giant has once flexed its power over first-party sellers over their platform. And it’s not the first time.

Amazon originally sent out to vendors as an automated message citing the hold up in orders as a technical glitch. The following day, vendors were told the change was permanent. The affected vendors were categorized as making $10 million or less in sales volume per year and not having managers at Amazon. Vendors selling specialized goods that were difficult to ship were also a factor.

The effects can have remarkable effects on the market as Amazon’s algorithms decide who is able to sell what to whom via their near-ubiquitous platform. According to John Ghiorso, the CEO of Orca Pacific, an Amazon agency for consultation and manufacturers representatives, the decision is driven by financial data such as total revenue, profitability, and catalog size.

In a response from an Amazon spokesperson, the change was made in order to improve value, convenience, and selection for customers. The mass termination of purchase orders and the delayed response from Amazon herald the transition to the One Vendor system, putting vendors in an exclusive relationship with Amazon. This system will merge the current Seller Central and Vendor Central.

Amazon’s message is loud and clear: they will do what’s in their best interest to mitigate the market for their convenience. One may be reminded of the anti-trust lawsuit against Microsoft in 2001.

The lack of warning didn’t do them any favors either.

While smaller businesses need to change for Amazon’s program, first-party business will revolve around larger brands like Nike with whom Amazon is maintaining a relationship.

Despite the streamlined platform Amazon is going for, the company wields power over vendors and customers alike. Capitalism is one thing, but monopolies are a whole other ball game, and politicians are finally paying attention.

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Business Entrepreneur

Culture Codes is the guide you need for company culture questions

(BUSINESS ENTREPRENEUR) One of the biggest sellers of a company to a prospective employee or customer is their culture. Culture Codes has compiled some the biggest companies cultures in convenient decks for you to study and align with.

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culture codes

Organizational culture is a hot button of conversation. While a variety of definitions exist, one way of defining Culture is the way businesses exist – a summary of values, rituals, and organizational mythology that helps employees make sense of the organization they work in.

Organizational cultures are often reflected in Mission, Vision, and Value statements of organizations.

What many entrepreneurs or new organization struggle with as well, is how to create a culture from the ground up. What kinds of statements and values do they advocate? What are areas of focus? Who are our competitors and what can we do to create a service, product, or quality advantage?

Building a strong culture can be challenging, but a good place to start is looking at the best cultures around.

A new resource by Tettra, Culture Codes, has everything you could want to know on different companies their cultures available for you to study up.

Over 40 companies employing over 280,000 employees have created culture decks and collected core values and mission statements. Companies like Spotify, Netflix, LinkedIn, and NASA have all contributed information.

This information is great for young companies or entrepreneurs to start building a schema about what kind of culture they want to create.

Or existing established companies can look towards peers and competitors and help decide what statements they want to engage culture change on.

For job seekers, Tettra can help potential employees gauge if they are a fit for an organization, or discover that maybe an organization they dream about working for has a culture they may not jive with. And perhaps most valuably, transparently showing off your culture and allowing it to be compared means that organizations can better compete in the talent market.

Recruiters should be obsessed with talking about culture – because it keeps people in the door.

The reasons why people leave employment: work/ life balance, poor treatment, lack of training, or relationship issues with a supervisor or boss; in many ways are a by-product of organizational culture. If you want to compete in the talent market, make culture a selling point and show it off in everything you do.

Even consumer’s benefit from learning about an organization’s culture – values that indicate a commitment to excellence in ethics make consumers feel good about supporting an organization.

It pays to have a good culture. I encourage you to head over to tetra.co/culture-codes and see how companies like Etsy are keeping it real, every day.

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