The announcement
Starbucks announced it will close 7100 stores for 3 hours tonight to bring 135k employees together as a refresher of the mission- Great Coffee.
They Get It.
What I thought was most brilliant about this approach is it says several things to the majority of consumers and I imagine tomorrow will be one of the highest producing days on record for the coffee giant. This public approach (rather than hiding it) says they get it. They’ve gotten so big that maybe they were getting off course, but the company is willing to put some serious cash behind the message, demonstrating to it’s employees that it is beyond serious when it comes to the coffee experience at Starbucks. It says the same to me as a consumer and it’s a win if tomorrow my drink at Starbucks is a winner.
My Thoughts
Becoming complacant in any business today is a weakness no one can afford. Remaining the dominant player is not an easy feat when the bullseye on your back grows daily.
Real Estate
I think some of the big real estate brokerages around the nation should get together not for sales meetings and 2008 strategy sessions- how about instead coming together on behalf of the consumer experience?
