Email behavior in 2011
Many real estate pros rely on email as a primary marketing tool and we are hearing more people ask if Twitter is replacing email or hearing that email is outdated. In tech circles, there is a rising echo chamber proclaiming the death of email, so Microsoft (provider of the Outlook email product) commissioned a third party survey regarding email use in modern times asking 1,286 business professionals surveyed online their thoughts on email.
96% said that over the next five years, they expect email communication at work to increase or stay the same (and before you say the 4% is the kiddos, 92% of respondents aged 18-24 expect email to remain relevant). Survey results also revealed that 53% believe email is the most effective method of communication at work even over instant messaging and in-person meetings.
Microsoft summarized the results, noting that “People now regularly use multiple communication tools aside from email,” and “Integrating email with other communications tools is the wave of the future.”
Take a look back
Did you know email has been around for almost fifty years!? Or that email spam is twenty years old? We’ve come a long way. Check out the infographic below which was created by Microsoft, so it is weighted quite a bit toward their product, but it is an interesting timeline nonetheless.
Click to enlarge.
