Saturday, December 13, 2025

I Heart Outlook

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The Magic Key

When I was new – and I hate to admit that occasionally I still do – look for the magic key to success in real estate.  I’ve purchased and bought into far too many products.  In fact, before you buy anything, call me.  I probably already have it.  I’m sure we can make a deal.

After going through several contact management products, I ended up where I started – back using Outlook. 

Pulling Out My Hair

I wish I knew how to email mail merge before, especially the other day when I was pulling out my hair.  I didn’t even think of it.  You too can send a “personalized” email to several people at once, which actually makes it completely unpersonal, but it looks personal.

All the instructions are there for you – probably in a better format than I could recreate here.  So go over there and look. 

The fact is that the price of a product sold to an agent is multiplied ten-fold compared to the same type of product sold to the average business person.  So before you buy into it, think about who their market share is.  If it’s just us, then look somewhere else.  Uh-oh, I’m getting on my soapbox again…

vickimoore
vickimoore
As a lifelong resident and local Realtor, Vicki has established herself as a respected member of the San Mateo County real estate community. She’s known for her wit, sarcasm, and her personality that shows through in her posts. You can find her spouting off at Twitter, here at ag, and her personal blog, San Mateo Real Estate Blog.com.

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