Thursday, January 15, 2026

Keller Williams fundraising for Joplin tornado victims

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Loss of property, hope, and life

The recent tornado in Joplin, MO is said to be the worst tornado on U.S. soil in decades, with a death toll of 139. In response to the devastation, the St. Louis Keller Williams office through their KW Cares program is fundraising to help with a goal of raising $100,000.

According to Keller Williams, 100 KW agents practice in Joplin, seven of whom lost their homes and one who lost their son as he was driving home from his high school graduation. It is a disaster of epic proportions and will have a long lasting impact on the area as annihilation of property means no income to recover by these and other agents.

What is most moving is that many of the agents that are fundraising don’t know anyone in Joplin, rather as St. Louis Realtor Karen Goodman said, “we are just people helping our own.”

Click here to learn the details of the fundraiser.

How to Donate

KW Cares notes that all donations are 100% tax deductible and they don’t keep any of the profits. If you’re interested in helping, the team is accepting checks payable to KW Cares with the word “Joplin” on the memo line which can be mailed to:

Teri Nicely
KW Cares
Keller Williams Realty
10936 Manchester Road
St. Louis, MO 63122

Credit card payments can be arranged by contacting Teri Nicely at 314-677-6218.

Karen Goodman notes that “all Keller Williams agents can also have a donation billed directly to their office account by contacting their Team Leader or MCA. Make sure you tell them you want it directed to the Joplin fund.”

Below is a video made discussing the Joplin fundraiser:

The camaraderie of the real estate industry shines most brightly when there is hurt and devastation as illustrated by Keller Williams’ fundraiser.

The American Genius Staff Writers
The American Genius Staff Writershttps://theamericangenius.com
The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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