What’s in a name?
There is a great deal of study and science behind naming a business and many real estate firms completely ignore some basic psychology behind a name.
The infographic below outlines how a name should be created, what elements are necessary (or unnecessary), and why “Joseph L. Weinghaarten Junior the Third North Side Real Estate Professionals Team Delta” is a bad choice despite much of the industry choosing less exaggerated versions of this name.
Click to enlarge.
