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Sneak peek of a possible new Facebook Pages feature

Facebook has become notorious for changing up their marketing metrics, leaving users wondering what’s up. However, this new feature could help page admins.

facebook marketing

facebook marketing

Facebook testing more features, surprise!

Facebook seems to constantly be switching up their metrics leaving users and promoters wondering what the best way to reach their followers is this week. Facebook isn’t always clear about the answer.

One thing is clear though: the faster you respond to your followers, the better off you’re going to be. Here’s why: Facebook recently introduced a “very responsive to messages” badge for pages and having this badge can distinguish you from your competitors who are not on top of responding to their messages and followers.

So what’s the new feature?

SocialTimes reader Chris Ruberg, social community specialist at OneCommand, shared a screenshot of Facebook’s newest potential feature.

This feature will allow page administrators to set their status to “away.” In essence, the “away” feature, gives an admin the ability to have a life outside of Facebook, without being penalized for it.

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When you set your status to “away,” you’re given 12 hours to live outside of Facebook, without worrying about it impacting your response time and rate. If you come back before the 12 hours are up, simply toggle the switch off and you’re good to go. If you haven’t accessed this feature yet, it’s easy to find. Just log into your Facebook page, select “messages,” and you should see the option in the left-hand sidebar.

Earning the “very responsive” badge

Keep in mind, if you do have your eye on the “very responsive” badge, Facebook expects you to have the new “page messaging” feature on. This allows people to message you on your page, and once you enable messaging for your page, people will expect you to respond (and respond quickly). My advice is to only turn this feature on when and if you can commit to responding to messages. If you respond to 90 percent of messages within five minutes, you’ll earn that “very responsive” badge.

On one hand, I think this is a great feature for taking some of the pressure off of page admins that are overworked, trying to response to hundreds of messages a day, but still not quite attaining the “very responsive” badge;” on the other hand, however, it says something more worrisome about our reliance on social media as a whole: we’re so plugged in to social media, we need a button to allow us a break, so we can walk away without fear being penalized.

What do you think about the new feature? If you’re a page admin, is it available to you yet?


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Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

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