Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

WhatsApp vs. Snapchat: A behavior pattern is forming

If you’re looking to up your marketing strategy in 2016, you should know what is going on with these two burgeoning opportunities.

mobile

Comparing Snapchat and WhatsApp

SMS marketing is taking a turn as WhatsAppers are becoming more likely to send messages, photos and videos than Snapchatters.

bar
Ever since they introduced deep linking, Snapchat has been popular among marketers who utilize the SMS arena. As the messaging platform continues to expand features, giving its users live feeds, content and video functionality, Snapchat is becoming more competitive with social media platforms.

This metamorphosis allows users to enjoy new features, but they are becoming less active.

How WhatsApp differs

On the other hand, WhatsAppers are enjoying a more one-to-one environment, and are sharing photos more (72% vs. Snapchat’s 47%), sending more messages (89% to Snapchat’s 62%) and sending more videos (48% to Snapchat’s 48%) according to a GlobalWebIndex 2015 Q3 poll.

With more than 700 million potential customers, and the prospect of reaching nearly 100% of their broadcasting lists, the allure of using WhatsApp as a marketing venue is clear. Messages sent out appear no different than friends and family, and those messages are viewed within minutes.

Advertisement. Scroll to continue reading.

Unlike traditional social media, WhatsApp allows marketers a way to instantly interact, and also allows their customers to instantly react to those messages.

Things to consider when trying WhatsApp for marketing

Small businesses can easily create campaigns utilizing WhatsApp and a dedicated employee to quickly respond to customers during the campaign. In 2013, Klik, an Israeli chocolate brand saw a 10x rise in brand interaction and a 51.8% increase in engagement on Facebook with one WhatsApp campaign directed at teens using WhatsApp.

When launching campaigns on WhatsApp, there are a few important things to remember:
Be respectful – It is not mandatory for users to opt into broadcast lists, but it is a good practice to engage only with those you already have an established relationships
Be polite – Although the platform is not a formal marketing outlet, it is important to maintain a professional tone in all communications
Be timely – Respond to customers quickly. Prompt interaction makes everyone happier.
Be visual – Post videos. Post images. Be creative. Visual content is king in the sms arena.
Be FUN – Keep it light. Include a funny meme or joke in your messages.
Be relevant – Sending messages out to every phone number you come across will wind up getting you blocked.
Be selective – Try to keep your messages in control. Too much brand promoting is annoying for anyone.
Be responsive – Ignoring customer feedback or not responding to queries will make your customers lose interest in your messages.
Be active – Update your profile as often as you can. An inactive profile is a red flag for many WhatsAppers, and you may see people leaving your lists.
Be known – It is important that the groups you create have something in common. Create groups based on interest or geography.

#WhatsAppSnapchat

Advertisement. Scroll to continue reading.
Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

2 Comments

2 Comments

  1. Kid George

    January 4, 2016 at 4:33 pm

    If you want to stand out, offer support for secure messenger services like Signal or Threema. More and more people are concerned about privacy when using WhatsApp & al.

  2. Pingback: Why WhatsApp's new feature may look familiar - The American Genius

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business News

Businesses of all types, but especially large banks, should understand the conditions and risks of online transactions, like through Whatsapp

Social Media

(SOCIAL MEDIA) As holiday shopping draws near, Snapchat offers helpful tips to help business owners make use of their advertising and branding tools.

Business Marketing

(MARKETING) Businesses are pulling ad spends from Facebook following "Stop Hate for Profit" social media campaign, and Snapchat and Pinterest are profiting from it.

Tech News

(TECH NEWS) Apple has announced the iPhone 12 Pro’s LiDAR scanner that will take AR to a whole new level, and Snapchat is already...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.