Justin Timberlake goes to work for Bud, and what used to be "brand ambassador" roles given to geeky web influencers has simply graduated to celebrities with...
Assessing a company's need and commitment to having a company blog is more than just slapping up a site and installing an intern - it is...
Getting a business off of the ground can be a tremendous challenge, but branding is much more complicated than slapping up a sign with your name...
Wendy's has been an inspiration to businesses for revamping their company from the ground up this year, but with one clever coupon that has gone viral,...
Klout partners with Red Bull to launch brand pages, a new way for companies to interact with, encourage, showcase and reward influencers of their brand across...
Brand consistency Consistency in the business world can strengthen a company, its brand, and its overall reputation. Being consistently unique has made some companies as popular...
Brand logos are the first impression for any company, but do you know what your logo says to the world? Ask a five year old and...
Mr. Rob Hahn posed this question this morning on Twitter, while at the very same time Bill Lublin quotes Chris Brogan “we are all so hungry...
Dear Ginny WTH Does being with a large brokerage really make any difference to the consumer? What is most important to the consumer when it comes...
Audio Branding, aka a Sound Logo, is a sound branding tool that you can incorporate into your web site or blog and used as the acoustic...
“Dear Ginny, WTH?” which is like a “Dear Abby” column for real estate objections. If you have a tough client or a marketing problem, “Dear Ginny,...
Do you agree? Recently, I saw someone say something on Twitter that I disagree with. Watch the video above and share your thoughts in comments about...
Emerged in Social Media? Your answer is probably yes. While individual goals and intent differ, you may wonder how to replicate the kind of success or...
Involved with more than one venture? I feel your pain. Especially when it comes to developing and managing your brand message… especially when that brand is...
Does your positioning need to change? Everything is different: the market, real estate’s perceived value and customer confidence. Based on this new reality, you’ve probably changed...
So I’ve been banging my head against a wall (ala Quiet Riot) for some time now, trying to figure out exactly what it is that I...
Are you packing the one-two punch? For some reason everybody likes to choose a side on something and it’s no different in the world of marketing....
An Excellent Idea Okay, so as much as Broker School is a pain in my patootie, the instructor had what I thought was an excellent idea...
Great Question- Wrong Answer A couple of thoughts on common mistakes I see with independent agents around the country when it comes to branding and control...
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