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As the latest page turns in the JCPenney saga, many believe the brand is taking steps in the right direction, especially with their latest...
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All posts tagged "branding"
Business Marketing
The best marketing effort in history is here, folks, and there has never before been such a perfect match between a personal brand and...
Business News
Abercrombie & Fitch is at it again, taking an entire color out of their lines, asserting it is too formal. Who is behind the...
Business Articles
No matter what industry you are in or who you serve, these seven tips will help you to improve your business and get ahead...
Business News
JC Penney has been through major upheaval in the last two years, and have reversed their course, but will it be enough to recover...
Business News
Justin Timberlake goes to work for Bud, and what used to be "brand ambassador" roles given to geeky web influencers has simply graduated to...
Business Marketing
Assessing a company's need and commitment to having a company blog is more than just slapping up a site and installing an intern -...
Business Marketing
Getting a business off of the ground can be a tremendous challenge, but branding is much more complicated than slapping up a sign with...
Business Marketing
Wendy's has been an inspiration to businesses for revamping their company from the ground up this year, but with one clever coupon that has...
Social Media
Klout partners with Red Bull to launch brand pages, a new way for companies to interact with, encourage, showcase and reward influencers of their...
Business Marketing
Brand consistency Consistency in the business world can strengthen a company, its brand, and its overall reputation. Being consistently unique has made some companies...
Business Marketing
Brand logos are the first impression for any company, but do you know what your logo says to the world? Ask a five year...
Social Media
Mr. Rob Hahn posed this question this morning on Twitter, while at the very same time Bill Lublin quotes Chris Brogan “we are all...
Housing News
Dear Ginny WTH Does being with a large brokerage really make any difference to the consumer? What is most important to the consumer when...
Business Marketing
Audio Branding, aka a Sound Logo, is a sound branding tool that you can incorporate into your web site or blog and used as...
Business Marketing
“Dear Ginny, WTH?” which is like a “Dear Abby” column for real estate objections. If you have a tough client or a marketing problem,...
Business Marketing
Do you agree? Recently, I saw someone say something on Twitter that I disagree with. Watch the video above and share your thoughts in...
Business Marketing
Emerged in Social Media? Your answer is probably yes. While individual goals and intent differ, you may wonder how to replicate the kind of...
Business Marketing
Involved with more than one venture? I feel your pain. Especially when it comes to developing and managing your brand message… especially when that...
Business Marketing
Does your positioning need to change? Everything is different: the market, real estate’s perceived value and customer confidence. Based on this new reality, you’ve...
Opinion Editorials
So I’ve been banging my head against a wall (ala Quiet Riot) for some time now, trying to figure out exactly what it is...
How to
Are you packing the one-two punch? For some reason everybody likes to choose a side on something and it’s no different in the world...
Business Marketing
An Excellent Idea Okay, so as much as Broker School is a pain in my patootie, the instructor had what I thought was an...
Business Marketing
Great Question- Wrong Answer A couple of thoughts on common mistakes I see with independent agents around the country when it comes to branding...
