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Sigmund Freud coined the term “The Pleasure-Pain Principal” which is as simple as it sounds. We are biologically programmed to seek pleasure and avoid...
It’s the age old dilema. Realtors have property search sites set up with one goal and one goal only – to gain leads with...
There is a heated discussion going on right now in the RE.net regarding professionalism within and consumers’ opinions of the Real Estate Profession and...
Hello, I’ve been watching you. I was sitting across from a couple enjoying their food and to my left sat an older woman quietly...
Get to the Source We learn from many different resources how to market to clients, what they want to hear, how to expand our...
Yeah? Big deal, Stigliano. We’re really proud of you. Of course, last week was the hellstorm of blogging that was the realization that MIBOR...
It’s Not All About You You might think you’re all that with your head shot adorning the local bus bench or your speaking engagement...
This post was brought about by a thread on my local association blog about whether or not we should be feeding our listings to...
Refrigerated Real Estate Consumers My definition of a real estate lead A lead to me includes absolutely the following: the full name of the buyer...
Understanding the Hispanic consumer has been a hot topic for marketers the past few years and companies large and small have spent millions on...
Every Agent Should Read This and Be Prepared Just before new years, I received a referral from R.com – wow. It came in the form...