AG Pro gives you sharp insights, compelling stories, and weekly mind fuel without the fluff. Think of it as your brain’s secret weapon – and our way to keep doing what we do best: cutting the BS and giving you INDEPENDENT real talk that moves the needle.
Tag:
crisis management
Public Relations
If a terrorist group adopts your brand’s name, what do you do?
(Public Relations) Isis mobile payments are having quite a time of their name as a terrorist group adopts the same name for their brand. Let's discuss the conundrum.
Business Marketing
Buffer gets hacked, company handles it impeccably
Social media management tool, Buffer has been hacked, and instead of making it worse by ignoring it or placing blame, the company provides a perfect case study for how to handle a crisis of this nature.
Business Marketing
Brand lessons from the @NatSecWonk Twitter debacle
There is only so much you can do to prepare for stupid, as the recent dismantling of the @NatSecWonk account proves, but there are steps you can take as a company to safeguard the brand.
Opinion Editorials
BioMarin reveals crisis strategy in callous “reply-all” as patient nears final days
BioMarin continues to be at the center of a crisis management nightmare as they deny a cancer patient a life-saving drug, but their strategy was unveiled as the CEO accidentally hit "reply-all" on an email, including the patient's supporters he is seeking to avoid.
Public Relations
What businesses can learn from politicians and jars of poo
After a massive protest at the Texas capitol, public officials are making claims they may or may not be able to back up, teaching all businesses an important lesson.
Public Relations
Teachable moments from 8 public relations snafus
Brands of all sizes make mistakes, and these eight public relations snafus offer several lessons for professionals and business leaders alike.
Public Relations
What everyone should learn from the Taco Bell kerfuffle
Taco Bell had a hard week, but you can learn from their public relations blowup as we take a realistic look at what happened.
Business News
Business lessons from the recent IRS scandal
The recent IRS scandals bring to life the human behavior that happens within the government, but also at companies of all sizes. Preparation for these kinds of scandals can help your company in the event that the stuff ever hits the fan.