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Tag:
demographic
Opinion Editorials
Barbie intros realistic dolls, teaches us all a lesson on cashing in
Diversity isn’t about making every girl feel good that she has a Barbie which matches her own style and ethnicity. Diversity about reaching out to the buying power of minorities.
Tech News
InfoScout gives brands demographic data on offline customers
InfoScout helps brands know who buys what by logging pictures of receipts, a move which they say gives them data that already rivals Nielsen's shopper panels.