Business Marketing Most recent stats for reaching moms on Instagram (MARKETING NEWS) Companies are cashing in when they target moms on Instagram. Nichole McNielAugust 30, 2016
Business Marketing 10 tips for marketing to millennials Millennial buying power is up to $200 billion, which makes them one of the most lucrative markets today. Generation Y should be a top... Larry Alton, ColumnistJune 1, 2016
Business Marketing The role of fathers is shifting, so take note marketers Millennials are changing the way America works and plays. It’s no surprise that the role of motherhood is changing, but what is often overlooked... Dawn Brotherton, Senior Staff WriterMay 12, 2016
Opinion Editorials Barbie intros realistic dolls, teaches us all a lesson on cashing in Diversity isn’t about making every girl feel good that she has a Barbie which matches her own style and ethnicity. Diversity about reaching out... Dawn Brotherton, Senior Staff WriterFebruary 17, 2016
Tech News InfoScout gives brands demographic data on offline customers InfoScout helps brands know who buys what by logging pictures of receipts, a move which they say gives them data that already rivals Nielsen's... Jennifer Walpole, Sr. Staff WriterOctober 25, 2013