All posts tagged "digital marketing"

MarketingStick: simplistic online marketing analytics tool

MarketingStick is a brand new startup that has set out to answer the question, "how well is your marketing doing?"

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Marketing on Instagram: what really works for companies?

Instagram is fast becoming an effective marketing tool for companies, so what exactly makes one Instagram feed more effective than another?

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Tech News

Wi-fi posters: making old advertising new again

In South Korea, a film studio and ad agency have created wi-fi posters around the city to marry digital tech with the...

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Opinion Editorials

Hacking your own social media accounts: new trend

In light of recent social media hacks of various enterprise accounts, let us look at the magnificent possibilities for brands willing to...

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Tech News

World’s first digital bottle top could start a popular trend

Can you imagine a party where every time the bartender popped open your favorite drink, a cannon shot glitter, a picture of...

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Google takes in more ad dollars than all U.S. print media combined

While some debate the vibrancy of print marketing, Google has swept in and out-earned all print media put together, giving businesses and...

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Why you shouldn’t underestimate email marketing: statistics

Since 4.24% of visitors from email marketing buy something compared to only 2.49% of visitors from search engines and .59% from social...

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Mobile marketing stats to help plan for 2013

Mobile marketing can be highly effective, and is becoming a normal tool for marketers and businesses, so planning for 2013 in an...

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Pinterest: secret boards could soon be a standard feature

In a very long overdue move, it appears that Pinterest may be offering private or secret boards to users soon, but they...

Brand loyalty: the real benefit of social media

Social media as a marketing tool has evolved over the years, and knowing the modern value can save any professional time and...

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Business News

How Facebook has literally taken your friends, fans for ransom

Facebook made some changes recently that were quiet, sneaky, and still wildly misunderstood by many, but if you've noticed that the number...

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Graymatics recognizes products in pictures, videos, is a retailer’s dream

Like face detection, this software can recognize products in pictures or videos, allowing consumers to buy on the spot as they answered...

Five trusty tricks for high quality blog content

Blogging is a useful marketing tool, but consistency one of the biggest challenges for any business professional, but with these simple tips,...

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Tech News

Google Catalogs expanded past tablets, plans to go mainstream

Google Catalogs launched last year as a tablet app allowing people to hold a digital retail catalog in their hand and flip...

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7 steps to building your social business relationships over time

Social media marketing remains a mystery for some people, particularly small businesses grasping at straws for new revenue streams. The key is...

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YouTube’s new appeals process fights false flagging

In the past, it has been overly simple for malicious false reporting of alleged copyright infringements on YouTube, but with their new...

Alternative use for Launch Effect: free viral marketing tool

Launch Effect is a great startup that helps company to launch more effectively, but we see an alternative and helpful use for...

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Postagram Engage: on the spot photo postcards from your phone

Let's look at how to use Postagram Engage, which is often a novelty app, and let's talk about how to turn it...

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In the digital era, what makes you unique?

How are you standing out from your competitors in a digital world where everyone has a blog, a Facebook page, an app,...

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3 key ingredients to a successful e-Newsletter

With the rise of social networks, email marketing is becoming more attractive again, as status updates are drowning out digital messages.

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How to

Twitter’s new age-verification system: we propose a better way

Twitter teamed up with Buddy Media to create a simple age-verification process before anyone can follow an opted-in adult brand.

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Does your website need a facelift? Take the test

Even new websites may be missing some basic elements - take the quick test to see if you have any more work...

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QR codes work best in magazines, newspapers

The effectiveness of QR codes are still in question, but new data reveals that some methods are more effective than others, with...

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3 ways print marketing still beats out digital marketing

With all of the hype around digital marketing, it can sometimes feel like you are behind the times as a professional if...

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Etsy’s iPhone app: inspiration to adhere to your brand’s culture

Brand consistency Consistency in the business world can strengthen a company, its brand, and its overall reputation. Being consistently unique has made...

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Pinerly: dashboard for Pinterest stats, scheduled pins, and more

Schedule pins, get stats and connect with other Pinterest users with the invitation-only Pinerly dashboard to maximize your time on the visual...

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Why businesses should tell the web their hours of operation

A simple detail like adding business hours can go a long way with consumers, particularly those using mobile devices and relying on...

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How professionals are capitalizing on LinkedIn

LinkedIn continues to grow and users are grooming their professional networks, but with the number of incomplete profiles and inactive users, it...

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3 ways to increase the chances your email marketing gets read

Not all email marketing is successful, but there are three ways to rapidly improve the ROI of your efforts, and they don't...

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Why top Facebook expert says Timeline for Pages is irrelevant

With all of the buzz surrounding the new rollout of Facebook Timeline features for Pages, how much effort, energy and stock should...

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How 7 brands are marketing on Pinterest

Pinterest for marketing Because AGBeat has led the conversation on visual bookmarking tool, Pinterest for several months now and shared tips, best...

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Photoshop template for creative Facebook Timeline Covers

Facebook Timeline covers allow for amazing customization, but how exactly do people do these creative cover photos you're seeing everywhere? It's a...

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A multi-channel approach to marketing communications

Make money by doing more As a business professional, you want to make sure you’re taking a multi-channel communication approach with your...

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Social networks now account for 1 in 5 minutes of all web use

Social networking is the top online activity According to comScore, social networking use now leads as the top online activity globally, accounting...

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Free blogging platform makes it easy to have a beautiful, modern blog

Jux is almost too easy – marketing tool spotlight This fall we introduced you to the new, trendy blogging tool, Jux.com which...

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Creative side blog concept – promote your business for the holidays

Innovative use of simple platform Recently, we introduced you to Jux.com, proclaiming it could possibly be the sexiest underground blogging platform online...

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Obtaining a Twitter follower through promoted tweets costs $2.50 to $4.00

Promoted tweets Twitter has a requirement that any advertiser wishing to target Twitter users through their Promoted Products program which costs a...

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When it comes to email marketing, are you a surgeon or a dump-truck?

Blast email marketing Let’s face it, we’ve all received those dreaded “batch and blast” emails from people or companies that we may...

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Using Jux.com for any business – blog spotlight on D.C.

Using Jux.com for your business We recently introduced you to Jux.com, implying that it was the sexiest underground blogging platform and would...

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Word of mouth marketing defined in modern terms – video

What is word of mouth marketing? The concept of word of mouth marketing is more than just hoping people will talk about...

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Twitter signups triple and there are now 250 million tweets per day

Twitter’s growth is skyrocketing At the Web 2.0 Summit in San Francisco, Twitter CEO Dick Costolo reported that Twitter had 90 million...

Brands fail at being social, ignore 95% of posts on their Facebook walls

Brands remain unresponsive Despite the rise of brand ambassadors, company evangelists and social media gurus running major brand campaigns, almost all brands...

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Dispelling the myth that traditional media cannot be measured

A Basic Misunderstanding In certain social media circles, there’s the belief that social media is far better for marketing purposes than traditional...

QR Codes and the Digital Citizen Gap – three insider tips

Digital natives and digital immigrants Back in 2001, Marc Prensky coined the phrases “Digital Natives” and “Digital Immigrants” with regard to education. His...

SnapTags – logos that are interactive over smartphone and text

Like a sexy QR code? Once upon a time, scan codes were limited to retail’s sensitive scanners and were very difficult to...

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