Opinion Editorials Mattel features little boy in Barbie ad, stirs controversy In a new Barbie ad running on tv, Mattel includes a male actor. But we're left wondering if they're really interested in inclusion or... Megan NoelNovember 18, 2015
Business Marketing Men often systemize, women tend to empathize – marketing to both is tough Research shows that female and male shoppers differ, so appealing to both can be tough since men systemize and women empathize. But it's possible! Dawn Brotherton, Senior Staff WriterAugust 11, 2015
Social Media Who is more social online, men or women? According to a new study, it would seem that women utilize a distinct set of social networking sites more than men, but why? Jennifer Walpole, Sr. Staff WriterJuly 21, 2013