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Tag:
generational marketing
Business Marketing
Colbert Report parodies tv networks’ lame attempts to reach Millennials
(Business Marketing) The Colbert Report has a good laugh at news teams debasing themselves, and hoping they can reach Millennials through brightly colored geeky lounges, missing the mark.
Business Articles
7 insightful guides to understanding Millennials
Millennials are often perceived as lazy and entitled, but they have more spending power than Baby Boomers and their brains are literally wired differently. Generational marketing is fascinating, and here are seven brief guides to get you started.
Business Marketing
Benetton launches contest to help fund unemployed Millennials
International clothier, Benetton, has taken heat for raising social issues, but offering no solution to them in the past. In celebration of the many great ideas of unemployed, and often educated Millennials, they are launching a contest to put their money where their mouth is.
Business Marketing
Gillennials: where GenX and GenY intersect
Knowing the behaviors of the emerging intersection between GenX and GenY can be a tremendous benefit to any brand marketing their products or services.
Business Marketing
Millennials spend more on books than any other age group
Some believe that Millennials only care about YouTube and Facebook, but last year alone, they spent more money on books than any other age group, but the catch is that reading has gone digital.
Business Marketing
Marketing to Millennials: demystifying a generation
Generation Y is enormous and their buying power is rapidly increasing, leaving marketers scrambling to reach them. The big secret is to treat them like Millennials instead of getting frustrated that they're not Boomers.
Business Marketing
Why Millennials will not buy these 8 products in the future
The mysterious Generation Y
Generation Y, also known as Millennials were born between 1980 and 1995, and already outnumber Baby Boomers and out power their...
Business Marketing
Millennials outnumber Boomers, behavior patterns emerging
As Millennials outnumber Boomers and many reach their peak spending capacity, brands are struggling to reach the impatient generation and many make decisions based on misunderstandings of the Millennial generation.