Zappos and Google had a marketing street fight and the video proves that there's a clear winner. This guerrilla marketing tactic is risky but genius, have...
Netflix has an innovative model, so why not have an innovative marketing campaign that turns a street in Paris into a prison for all to see?
Guerrilla marketing works due to a combination of timing and psychology - make it work for you!
You may have heard of NeverWet, but have you heard of using it as invisible paint for wood, concrete, or stone surfaces? Add rain, and your...
Getting your own creative juices flowing can most quickly be done by checking out other creative marketing campaigns that wowed the crowds.
This campaign was so provocative (and successful) that people were physically tearing down the print posters in major metros.
What can your brand do that rises to the level of the Delite-o-matic? You too can have crowds bowing down to the diety of your brand.
It is tough to get the attention of people passing by, but a 14 foot machine that spits out kayaks is extremely memorable and crowd pleasing.
In an effort to get people talking and having fun in New York City, one creative taped paper all around the park to make it a...
EVOC's interactive, indestructible billboard is not only a hit with crowds, but generated massive buzz through social networks as it taps into several desires of humans,...
During slow market conditions the prevailing advice for us business owners is to “economize your business.” At the surface level, this makes sense, right? Unfortunately, too...
image courtesy of Brad Coy Although Andy did his best attempt to sabotage my attendance to REBarCamp, I made it. It was an incredible event, but...
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