(SOCIAL MEDIA) Instagram seems to be prime real estate for the influencer market, but what about fraudulent influencers? Be aware that instafraud exists and...
(ADVERTISING NEWS) Warner Brothers paid influencers tens of thousands of dollars to post sponsored videos on YouTube, Twitter, and Facebook. The FTC looked into...
(MARKETING NEWS) Netflix just sent a big cultural signal out to marketers everywhere; celebrities aren’t the only influencers you should be paying attention to...
When anyone can give an opinion, regardless of how much they know about the subject, the real question becomes “Whose recommendation is authentic and...
Bloggers required to reveal biz partnerships This past week, Google advised bloggers to disclose relationships when they were talking about products in exchange for...
Successfully targeting an audience of likeminded people that follow an influencer because they trust their opinion, share similar interests and often, are inspired by...
In our advertising-saturated age, influencer marketing is becoming increasingly important. Customers are more likely to buy if a trusted friend, especially one with experience...
There has been a steady rise in influencer marketing. Social media and influencer marketing have been helping many companies. And now the marketing tactic...
Recently, more and more brands and companies are leveraging influencers to drive engagement and awareness, and usage isn’t slowing. Marketers are teaming up with...