Tag:

influencer

Facebook is implementing a hidden tax on influencer marketers

(BUSINESS MARKETING) Facebook is changing algorithms and making influencer marketing a bit more expensive on the site.

You may not like it, but influencers are making bank. Here’s why

(BUSINESS MARKETING) Influencers have been popping up all over the place as a marketing ploy. While you may not like the influencer model, they're making bank, here's why.

Finding authenticity in influencer marketing

(EDITORIAL) If you choose to go the influencer route for your marketing strategy, make sure you know who you're dealing with

YouTube launches better comment control for creators, could this end the trolls?

(SOCIAL MEDIA NEWS) Following up on their innovative end screen features, YouTube announces comment controls for creators.

Get with it – brands are shifting their focus to Gen Z

(MARKETING NEWS) Gen Z (everyone born after 1995) is projected to account for about three times as much as the 200 million dollars in buying power already attributed to millennials.

Which celeb’s social media posts make the most bank? It’s not a Kardashian…

(SOCIAL MEDIA MARKETING) The queen of social media's promotional posts make over a half of a million dollars each. So, who is it?

Warner Bros fined for not being transparent about relationship with influencers

(ADVERTISING NEWS) Warner Brothers paid influencers tens of thousands of dollars to post sponsored videos on YouTube, Twitter, and Facebook. The FTC looked into it and now WB is in trouble. Don't follow in their footsteps.

Netflix jumps on #influencer marketing, time to consider the movement legit

(MARKETING NEWS) Netflix just sent a big cultural signal out to marketers everywhere; celebrities aren’t the only influencers you should be paying attention to on social media.