The tech industry has long been focused on first-world problems when tapping into a market. But what about the other side of the coin?
It looks as though an old, familiar face may be making a comeback courtesy of Rhapsody. Rhapsody is re-branding themselves as Napster and are looking to...
Following in the footsteps of Facebook and other social media platforms, Yahoo becomes the first platform to launch chatbots on popular messenger, Kik.
Postreach, a new service specially for content creators and marketers understands the importance of content stats, and claims to deliver effective and unmatched Twitter insight for...
So many times we wonder if our ideas are good enough. Here's a good way to tell if your idea is ready to go, or if...
The social media experts over at Buffer just completed a study of over 100,000 brands and how they use social media. Take notes!
Targeting busy C-level executives can be a big marketing challenge. C-suite executives are the ones who open the doors, make the decisions and write the checks....
While this tool will do wonders for egomaniac’s, it might do better utilized as a marketing and branding tool for your brand.
There are large budgets for influencer marketing, but is it *really* the best ROI bet?
Dove’s body positivity, Brawny’s #StrengthHasNoGender, Aerie’s #AerieReal, and Always’ #LikeaGirl are just a few examples of female empowerment campaigns that are seeking to make a profit...
Having success in sales isn't done with any magic bullet, so we asked an expert to tell us how they oversee success in a meaningful way.
There’s a lot of hype surround the concepts of augmented reality and virtual reality marketing. So what's the difference, and which one should you be spending...
Pandora Jewelers celebrates the individuality of women. From their beautiful hearts and minds to their incredible talents, strengths, and style.
Facebook is most always finding new enhancements to add to it’s already extremely popular website and has found yet another way to separate itself from the...
Converting leads is a tremendous challenge, no matter what you do for a living, but ChatPage.io thinks they have a meaningful solution for you.
What makes someone stay loyal to your brand? What are you doing to keep customers coming back for more? Great customer service is why I love...
When anyone can give an opinion, regardless of how much they know about the subject, the real question becomes “Whose recommendation is authentic and credible?” Enter...
There is one word that women in particular need to stop believing and here's why.
Emojis have taken over the marketing world, with an array of brands using them to resonate with their audiences by using the language consumers speak.
Is it really a service or are we just being extorted? Let's look at what ad blocking is all about.
Porsche’s high-visibility ad in April’s edition of FastCo provides an excellent example of how working smarter—not harder—can be the most profitable way to advertise.
Facebook and Square just got busy, and it might be the best thing that to ever happen to marketing on social media.
Email marketing is the second most effective marketing channel in ecommerce, but it might be worth noting that there is a point where customers say “when.”
In marketing, as well as many other aspects of life, first impressions are everything. Google has an extensive repository of data relating to ZMOT. What is...
Every marketer knows to tailor your ads to an audience, but Universal's methods are being questioned. Pay attention so you know the rules of the road.
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