Dove’s body positivity, Brawny’s #StrengthHasNoGender, Aerie’s #AerieReal, and Always’ #LikeaGirl are just a few examples of female empowerment campaigns that are seeking to make...
When anyone can give an opinion, regardless of how much they know about the subject, the real question becomes “Whose recommendation is authentic and...
Porsche’s high-visibility ad in April’s edition of FastCo provides an excellent example of how working smarter—not harder—can be the most profitable way to advertise.
Bloggers required to reveal biz partnerships This past week, Google advised bloggers to disclose relationships when they were talking about products in exchange for...
In our advertising-saturated age, influencer marketing is becoming increasingly important. Customers are more likely to buy if a trusted friend, especially one with experience...