Millennial moms are a fascinating segment to study, and one that your brand could benefit tremendously from understanding and connecting with.
Millennials are thought to be obsessed with social, but a new study reveals a waning interest. Time to consider your approach to marketing to this generation.
Millennials are the web generation and how they spend money, care about possessions, and consider their heritage is dramatically different than their predecessors.
Millennials are entering the workforce during a unique and challenging time in history, so how does one compete and even excel? We ask a Millennial entrepreneur...
Tailoring your marketing to Millennials is definitely worth the effort. A few tweaks in your marketing efforts can make all the difference.
When Millennials take over, how can you embrace their stampede into the workforce? With these organizational changes, of course.
Millennials are drawn to brands on different social networks, expecting a different outcome based on which social media outlet they've connected on.
(Business News) Millennials as a generation are now becoming better understood, and as they enter the workforce and climb the ladder, employers can attract and retain...
(Business News) Millennials are a unique breed as a result of an economic crash and technology; let's digest the most common traits of the generation.
(Business News) Millennials drink more wine than any other generation, but the reasons may not be what you expect.
(Business) Millennials are shaking up a lot of things in the world, including the supermarket industry.
(Economic News) For a generation that grew up with credit cards and debit cards, consumers born after 1980 seem to be rejecting them.
(Business Marketing) Millennials are often a misunderstood, yet increasingly economically powerful generation, and every business can improve their bottom line by winning this demographic over.
(Business News) Millennials grew up with different technologies than their parents and grandparents, meaning different expectations on companies, especially with sales and billing.
(Business Marketing) The Colbert Report has a good laugh at news teams debasing themselves, and hoping they can reach Millennials through brightly colored geeky lounges, missing...
(Social Media) Social media has changed the entire landscape, altered behaviors, and amplified both the good and the bad, but is there an upside to all...
(Housing News) Millennials have a different set of priorities when they are making purchases, especially housing, so what do they want, and how is the market...
While it may sound counter-intuitive, in the long run, Millennials should hope for a decline in the stock market - here's why.
A new study reveals what Millennials have in common, and some of the stats may surprise you.
Pivot is a new cable channel with a lineup of original programming that speaks to and successfully addresses the Millennial generation. Brands should take note, not...
While each generation has unique characteristics, the youngest two generations of adults are also the most stressed out.
Millennials are often perceived as lazy and entitled, but they have more spending power than Baby Boomers and their brains are literally wired differently. Generational marketing...
Whether you're a frustrated millennial, or someone reconsidering your career, Maggie McGary offers up sound, no-nonsense advice based on her long, winding career path.
International clothier, Benetton, has taken heat for raising social issues, but offering no solution to them in the past. In celebration of the many great ideas...
Knowing the behaviors of the emerging intersection between GenX and GenY can be a tremendous benefit to any brand marketing their products or services.
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