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Tag:
PR crisis
Business News
Petition urges Olive Garden to clean up their act
Over 50 organizations have banded together to start the “Good Food Now!” campaign, directed at DRI, to “adopt better labor practices and greener menus” supporting not only the environment, but also farmers, animals, customers, and the staff at their restaurants.
Business News
SwanLuv: Startup that gives couples wedding cash pivots, pisses off users
Apparently more couples than SwanLuv could ever have guessed were ready to take a gamble on true love in what SwanLuv founder called a “casino for marriages.” On Valentine’s Day, when the startup was set to launch, SwanLuv unexpectedly pivoted.
Business Marketing
How MAC cosmetics deals with racist jerks on Instagram
A close-up picture on MAC Cosmetics' Instagram account focused on the model’s lips. Soon after, the image was bombarded with hateful comments about the models naturally full lips.
Business Marketing
Forever 21 gets roasted for using non-plus sized models for plus sized line
Forever 21 seemed to be on the right track when it created an Instagram account to promote its new plus-sized clothing line, but are already being slammed with comments complaining that the models on the site are, at best, average sized.
Business News
Red Lobster Bey trippin’ (how the chain responded to racy lyrics about them)
Red Lobster sales increase 33% (even after their mediocre response to Beyonce’s shout out in her new single “Formation”).
Politics
Clinton camp honors Rosa Parks by putting her in the back of the bus #oops
This is a classic example of high-risk marketing and the backlash that can follow. If your company is holding onto a risky ad, you may want to rethink your strategy and go back to the drawing board.