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Tag:
Public Relations
Opinion Editorials
Urban Outfitters “apologizes” for insensitive Kent State shirts
(Editorial) Urban Outfitters screws up, fails to apologize, and craps on a national tragedy (the same tragedy that kickstarted my career).
Social Media
Hard lessons learned from the biggest celebrity social media blunders
(Social Media) Social media blunders are highly publicized when a celeb is involved, but could your name be drug through the mud in your industry? Yep. Better read up to learn from others' mistakes.
Public Relations
If a terrorist group adopts your brand’s name, what do you do?
(Public Relations) Isis mobile payments are having quite a time of their name as a terrorist group adopts the same name for their brand. Let's discuss the conundrum.
Business Marketing
Proof or goof: hilarious, ridiculous marketing bloopers
Marketing can be tough. So very tough. And when screw ups take place, we are lucky enough to be here to catch them and share them with you for fun!
Business Marketing
“Guess area” and other questionable marketing screw ups
Marketing can be tough. So very tough. And when screw ups take place, we are lucky enough to be here to catch them and share them with you for fun!
Opinion Editorials
BioMarin CEO calls terminal cancer patient a “spoiled petulant brat”
BioMarin pharmaceutical continues to astonish, not by their move to refuse a dying cancer patient life-saving treatment, despite the FDA's direct approval to do so, but by their CEO writing aggressive emails laced with insults and condescension. Not advisable to any company, whether in a moment of crisis or not.
Opinion Editorials
BioMarin reveals crisis strategy in callous “reply-all” as patient nears final days
BioMarin continues to be at the center of a crisis management nightmare as they deny a cancer patient a life-saving drug, but their strategy was unveiled as the CEO accidentally hit "reply-all" on an email, including the patient's supporters he is seeking to avoid.
Business Marketing
“Poopular area” and other over the top marketing typos
There are so many marketing typos committed every day that this weekly column filled with real errors just never ends!