Heinz made an epic marketing mistake that could happen to anyone. What you can learn from their mistake so it doesn't happen to you.
QR codes have been noted as a fad, a passing trend, but IF a brand adds value through the codes, it is useful and worth exploring.
Microsoft Tag launched four short years ago, and shuttering the service spells the public beginning of the end for the QR code fad.
Retailers are holding on to an ancient notion that in-store marketing should inspire, not get to the point of shopping. QR codes could fix that and...
The effectiveness of QR codes are still in question, but new data reveals that some methods are more effective than others, with print coming out on...
While there are many pointless ways marketers are using QR codes, App2Card is a meaningful way to point consumers somewhere via mobile and expand your audience...
Not everyone has bought into the QR code movement, but for those that have and are exploring the various opportunities of the technology, Card Swapp is...
Custom QR codes We have been reporting on QR codes in marketing for years, and today share with you one method of customizing your QR codes....
QR codes through your browser As the use of QR codes rise in various forms of marketing, it can be frustrating to see a QR code...
QR code organization QR codes are being used more frequently in marketing efforts in print, on billboards, and even on television, and as an early adoptive...
Advancing the QR code movement Although there are a variety of opinions floating around right now about QR codes, many business professionals are seeking new and...
Use of QR codes We have long asserted that QR codes are a passing trend, supported by various studies indicating that consumers just don’t understand QR...
Revitalizing an old argument We have long predicted that QR codes are just a passing trend and although companies will take a shine to them, consumers...
Digital natives and digital immigrants Back in 2001, Marc Prensky coined the phrases “Digital Natives” and “Digital Immigrants” with regard to education. His work drew an analogy...
Like a sexy QR code? Once upon a time, scan codes were limited to retail’s sensitive scanners and were very difficult to incorporate into package design....
Take a Realtor by the scruff and holler in its face and what do you get? A better industry. Genius.
Using QR codes in real estate We’ve opined in months past that QR codes being a passing trend but we acknowledge that many people are excited...
QR codes are popping up everywhere, but there are tremendous obstacles in place that have yet to be resolved, which is why they are likely just...
QR codes forbidden in the great northwest The Northwest Multiple Listing Service has banned all 2D codes like QR codes and the proprietary Microsoft Tags from...
Should homeowners wish to promote their property listing on Zillow, now they can with the drop of a link or simply entering the listing ID. Print...
What is a QR Code? QR is short for “quick response” code and is the same technology and function as a bar code on the back...
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