Untraditional real estate video We’ve been reporting on PlatinumHD.tv’s attention-grabbing real estate video for a long time, and in a very interesting move, they have captured...
Property managers taking advantage of the web There are a variety of tools that are already being used for property management and marketing, but how many...
A win down under Over the years, we’ve advocated for better photography and standards in the real estate industry by outlining how to find quality professionals...
Laughter is a great way to start October, friends, and I think some of these bloopers will provide some welcome comic relief. Thanks to Sandra Matthewson for...
Two new features on Zillow Today, Zillow added two features, both aimed at real estate professionals rather than consumers. First, agents that pay to use the...
Friday’s Blooper Scooper picked up some beauties this week, friends. Some of these goofs are baffling! Thanks to Jane Peters for her great find. Spell well and...
From high roofs to hijinks, the MLS and the local real estate ads across the country were full of bloopers this week. Thanks to Jane Peters, Dick...
Unique closing bonus Homeowner Melanie Gravdal got frustrated selling her Chicago townhome and got creative, telling her Realtor she wanted to offer $1,000 worth of food...
Apparently some agents will promise anything to fill their open houses and to sell their properties. I’m beginning to wonder if some of the typos I...
Simple to get set up Google forms is a great little program that is easy to figure out, and provides a great way to generate some...
Once again it’s TGIF, and the results of this week’s MLS Blooper Scooper are in, friends. I can’t tell you how tempting it is to start...
Unethical but seemingly common practice Realtor reviews and testimonials have always been riddled with fakes- agents who write their own testimonials with fake accolades, touting their...
Let's face it, not every agent is on a team that believes in video, and not every brokerage is experimental with new marketing tactics. But come...
Local expertise is good, right? There is something to be said about local knowledge, but honestly folks, isn’t the term “Area Specialist” just a marketing angle...
We’re all getting older Baby boomers are getting older, thus the American population is as well. According to the 2010 census data, America’s median age has...
Congratulations on a well deserved win In the past year, we’ve shown you how to weed through junky real estate photographers to find high quality professionals...
Take a Realtor by the scruff and holler in its face and what do you get? A better industry. Genius.
For all of their high end suburban listings, Halstead Property is offering Drone Helicopter Imagery which is a remote operated helicopter using an “ultra high resolution...
Many companies market to women, after all, they are the purchase decision makers these days, but companies use old information to reach out, thus wasting effort....
Panorama vs. virtual tour When a professional photographer produces a virtual tour, photos are stitched together to form a series of concave images that when viewed...
Using virtual staging in real estate Although a common practice in commercial real estate, virtual staging to show the potential of a property or piece of...
Winning in life and in business Most people have this notion that being able to recite a fact is the way to win business and influence...
Simple marketing tactic With the rise of reusable grocery bags being used in mainstream America, the bags are no longer just used by downtown hippies. Go...
Quality real estate video On our quest to highlight quality real estate video, we noted that the “Shaken Not Stirred” property tour of 92Sandhill.com in California...
Can you be critical of QR codes and use them anyway? Yes. We have long opined that QR codes are a passing trend, and despite the...
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