Business Marketing
Color inspiration to the max Real estate marketing can be extremely repetitive and often leans toward a primary color palette but it is of...
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Color inspiration to the max Real estate marketing can be extremely repetitive and often leans toward a primary color palette but it is of...
UnSold Listing Inventory Have you ever heard or thought: “I need help. My listing is getting shown a lot — but I haven’t had...
Unethical real estate photography? We’ve been writing about real estate photography for years highlighting quality photographers and techniques and shared tools for better Realtor...
Billboard advertising Many Realtors utilize billboard advertising with relatively predictable designs- a head shot or logo, a phone number and a slogan about their...
Please, I am begging you to stop Dear real estate industry, I have a bone to pick with you. When I am house hunting...
Friends, we had the usual amount of bloopers this week, which comes as no surprise to any of you, I’m sure. To add to...
Subliminal messaging in modern times Subliminal messaging has been around for ages but was introduced purposely into advertising in 1895 as a masking of...
A few months ago, I received a very nice email from Gist. They basically said, “Hey, we miss you”, you haven’t logged on lately...
Competition heating up Recently, Facebook hired a public relations firm to enlighten journalists with negative stories about Google regarding information that is public domain...
Logos in marketing Real estate companies have a big challenge these days as the marketing world explodes online, with logos being one of the...
In honor of Mother’s Day, I have selected the mother lode of bloopers to add some smiles to your weekend. Some of these were flabbergasting!...
Major changes in how Google indexes search results Google is a common starting point for consumers’ home search which frequently leads either to you...
Brand new mortgage calculator Today, Homes.com announced their new mortgage calculator app for iPhone and honestly, we weren’t all that interested at first. But...
HotPads MyPoints When you search HotPads.com now, you’ll see a sneaky little green arrow on the left and if you miss it, you won’t...
The power of Facebook Facebook is capturing endless headlines these days and for good reason- it is a marketer’s heaven. ComScore’s new U.S. display...
Check-in habits studied Bynd.com has just published their creative research regarding the actions versus buzz of early adopters of mobile check-in habits and have...
I’m on a budget. A Realtor friend of mine asked the other day how he can market himself better. We went over blogging, social...
The winner is… This month’s winner of the Photography for Real estate monthly contest voted on by fellow real estate photographers is Jasmine Mak of...
Simple ordering We ordered Jimmy John’s for dinner at our house tonight (don’t be impressed, it’s actually not a rare occurrence). We ordered online...
Can you hear me now? Are you listening? Feedback forms on your website are great and your TweetDeck column searching for your name or...
Photo sharing in real estate Do you post pictures of all of your listings on Facebook? Do you share all of your community visits...