Opinion Editorials Will brands erasing potentially offensive legacy names hurt or help sales? (EDITORIAL) The Aunt Jemima's name or brand change has been a long time coming, but will that actually affect how it's made? Probably not,... Nicole Kiernan, Staff WriterJune 24, 2020
Business Marketing It’s okay to rebrand: 10 major brands you wouldn’t recognize by their original name (BUSINESS NEWS) These 10 top brands underwent a major rebrand to become the household names you know today. Brian BentonAugust 5, 2019
Business Articles 7 circumstances that demand you say “yes” to a rebrand When do you know that it's time to rebrand? There are 7 times that it is completely unavoidable; let's discuss them. Marti TreweNovember 27, 2015