Business News Trader Joe’s doesn’t want to change its controversial brand names (BUSINESS NEWS) Branding has gone through a major change recently and many companies are agreeing to shifts, but Trader Joe's thinks its names are... Robert Raney, Staff WriterAugust 6, 2020
Business Articles Isis Pharmaceuticals changing their name after 25+ years for some reason Isis Pharmaceuticals is changing its name after 25 years, despite experiencing an increase in sales over the past year. Ellen Vessels, Staff WriterDecember 24, 2015
Business News Can Subway’s 2016 rebrand boost sales after hitting a 50-year low? After the debacle created by Subway spokesman, Jared Fogle's arrest, the restaurant contemplates a rebranding campaign to boost sales, but will it help? Ellen Vessels, Staff WriterSeptember 2, 2015
Business News J. Crew to launch an Old Navy competitor, named Mercantile While J. Crew clothing isn't the most expensive you can find on the market, it certainly isn't the most affordable, but that's about to... Brian ClarkJuly 16, 2015