(BUSINESS NEWS) Branding has gone through a major change recently and many companies are agreeing to shifts, but Trader Joe's thinks its names are fine.
Isis Pharmaceuticals is changing its name after 25 years, despite experiencing an increase in sales over the past year.
After the debacle created by Subway spokesman, Jared Fogle's arrest, the restaurant contemplates a rebranding campaign to boost sales, but will it help?
While J. Crew clothing isn't the most expensive you can find on the market, it certainly isn't the most affordable, but that's about to change.
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